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Oct 5, 2012
PRWeb product review – comedy version
One thing that has always amazed me about PRWeb is the passion and loyalty of its users. I’d venture to […]
Sep 27, 2012
Five Clever Ideas for Savvy PR pitches
Reporters can easily get 50 to 100 pitches a day in their inbox. That’s a lot of mail and they can’t possibly read and respond to it all – so your pitch needs to stand out. While it’s important for you to have a solid story and a better news hook, you also need a clever way to earn their attention. Here are five recent pitches that really did the job.
Sep 26, 2012
How to extend the shelf-life of your press release
You’ve published a press release over PRWeb and saw great results: you’ve seen page views, interactions, better search results, leads, […]
Aug 30, 2012
SEO PR: Five SEO Tips Every PR Pro Should Know
SEO is becoming more and more important for PR. As a PR pro, I’m fortunate I’m surrounded by people like our own in-house SEO like Scott Benson, who wrote this must read post on analytics for pitching, and the fine people at TopRank who have written a large body of content on PR and SEO for PR pros. Here are a few essential lessons that I can share.
Aug 24, 2012
7 tips for better press release results with PRWeb
Who doesn’t want better press release results? Who doesn’t love a creative press release? We’ve got a number of post […]
Aug 23, 2012
Five PR and Marketing Lessons from The Book of Business Awesome
You may know Scott Stratten from his previous book, Twitter handle and blog as UnMarketing, but he’s back with a new book about awesome. The Book of Business Awesome and The Book of Business UnAwesome is two books rolled into one, rich with case studies underscored by wit, humor and marketing savvy. Here are five PR and marketing lessons from it.
Aug 15, 2012
How a small business earned sales with a press release
Six years ago, if someone had told Matt Landau he’s put out a $200 press release and land sales, he […]
Aug 13, 2012
Two important metrics in your PRWeb analytics
PRWeb offers solid analytics – whether you’re buying one off releases from PRWeb.com, or a bundle of releases in addition […]
Aug 9, 2012
Tactical Patience: The Counterintuitive Art of Giving Good Pitches Time
A few weeks ago, I received a note from a reporter responding to a pitch I sent using Help A Reporter Out more than a year ago. This person now had a different story in mind, was in a crunch for time, and wanted to know if I could help. Events like this have happened many times in my career. I find a story angle that’s relevant and timely, draft a pitch with a personal note to a reporter and nothing happens – in the short term, that is.
Jul 31, 2012
From Wire to Web: How ‘Press’ Releases Became Way, Way More
Press releases are not just for the media anymore. They’re a much larger opportunity. They can earn a small organization coverage in the Huffington Post. They can influence search engines to refer traffic to Amazon.com. They allow small businesses to tap into news trends to be more visible. This mass communication tool is now a tool for targeted marketing. Understanding this trend is why PRWeb can now claim the top spot among news release distribution services.
Jul 27, 2012
Four Childhood Water Games as a Press Release Distribution Strategy
Does this time of year make you stop and reflect on long summer breaks, popsicles, beach balls and days at […]
Jul 25, 2012
Six tips for improving sharing and word of mouth
What makes content go viral? It’s hard to say. It is often part luck, part art, and maybe a little […]
Jul 23, 2012
4 tips small businesses can use to overcome an online PR crisis
Some believe online crisis is a reason to avoid social media. Others feel it’s a reason to get engaged. Still […]
Jul 19, 2012
HARO | Forbes: Can one person ruin a good thing for everyone?
David Thier’s post in Forbes yesterday, on how one idiot used HARO to dupe reporters and get widespread coverage, has exploded, writes Peter Shankman. Unfortunatelym the person used Help A Reporter Out to respond every query he could, claiming to be an expert on everything. In reality, he is an expert on little except telling lies. And he even kinda sucks at that.
Jul 19, 2012
Seven Timeless Books for Every PR and Marketing Pro
As I glance at my bookshelf, I’m amazed at how some PR and marketing books seem to transcend time. Every now and again appears a book that is so forward-thinking, with ideas so powerful, that many years later, the concepts remain relevant. Here are seven timeless books that every marketing and PR professional should buy, read and keep on hand.
