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Feb 3, 2012
SOTM Webinar Audience Questions Part Four: Radio!
We’re rounding off the week with the fourth and final installment of State of the Media industry expertise: here’s Vocus radio Expert Kyle Johnson with answers to your radio industry questions from last week’s webinar. Find out what’s going on with Sirius/XM radio, how Internet radio sites like Pandora are changing the industry and much, much more. Enjoy!
Feb 3, 2012
SOTM Webinar Audience Questions Part Three: Magazines!
What trends are we seeing in trade and technical magazines? What is the best way to pitch magazine editors for food product reviews? How are the lines between PR pro and journalist blurring? Our magazine expert Rebecca Bredholt answers all these questions and more in follow up to our State of the Media Webinar. Have a look!
Feb 2, 2012
SOTM Webinar Audience Questions Part Two: Newspapers!
Our State of the Media report keeps on giving! First it was the report. Next it was the webinar. Now, it's a Q&A with our newspaper expert David Coates. David's got the inside scoop on paywalls, hyperlocal newspapers like Patch.com and Main Street Connect and much more. Check it out!
Feb 1, 2012
SOTM Webinar Audience Questions Part One: TV!
Vocus' TV expert Julie Holley is out to help you understand the latest trends in TV news. She'll stop at nothing. First, she shared the latest TV trends in our annual State of the Media Report. Then she offered her insights in our State of the Media webinar. And now, she's answering all of your leftover questions from the webinar in a blog post. Check it out!
Jan 27, 2012
Links We Love: Friday, January 27th
It’s Friday! We hope you have a fantastic weekend, but first, have a look at our roundup of this week’s top five reads. We’ve got 7 things every PR pro should know about the shifting media landscape, 13 tips for DIY publicity, a piece on the value of Facebook fans as compared to Twitter followers, and a whole lot more. Enjoy!
Jan 6, 2012
10 Tips for Overcoming Blogger’s Block
You’d love to get a fresh, insightful post up on your blog today. Problem is: nothing fresh and insightful is coming to mind. You've got a case of bloggers block. Don't fret: we've got a list of ten tips that will help you overcome it and publish a post that informs your readers, connects you with them and keeps them coming back for more. Get ready to triumph!
Dec 15, 2011
Case Study: HARO Helps Double Sales for The HopeFULL Company
Sisters Jessica Welsch and Stephanie Williams, founders of The HopeFULL Company, were in need of national news coverage to help spread the word about their innovative frozen whole food products. When they subscribed to HARO publicity alerts, they ended up with national TV coverage on the Nate Berkus Show - a piece of publicity that nearly doubled their sales overnight. Here's how they did it and you can do it too.
Dec 8, 2011
Three Top NewsJacking Examples by PR Experts: Read All About It!
Newsjacking is a new tactic has the industry buzzing. Thought leaders everywhere are writing about it; businesses everywhere are generating publicity and getting in front of loads of new customers because of it. You can do it, too! Check out our three newsjacking examples and see how to generate buzz by attaching your business to a breaking news story.
Nov 30, 2011
Tyz Scarves Wraps Up Media Coverage with Vocus
How did a startup scarf company get featured in Trends Magazine, Accessories Magazine, in fashion and invention blogs, and even in the local newspaper after just two months? With loads of hard work from owner Ruth Bielobocky and a little help from Vocus – that's how. Ruth sat down with us to tell us the whole story. If you need to build buzz for your business fast, it's well worth a look.
Nov 14, 2011
Blogger Relations 101: Five Questions for Blogging Expert Gini Dietrich
Blogging expert Gini Dietrich will be the first to tell you: earning coverage on an industry blog can be a boon for your business. But she'll also tell you: earning coverage is far from easy. It takes hard work, relationship building, a bit of schmoozing and a whole lot of time and research. In a recent interview with Vocus, Gini shared a bunch of tips that will help.
Oct 25, 2011
HARO Helps Three Subscribers Sail Into the Headlines!
No matter what your business expertise is, HARO can help you get publicity and buzz. Small businesses, marketing consultants, PR pros, and even friendly bystanders are getting in the news with our publicity service that helps you Help A Reporter Out – here are three recent successes that’ll inspire you to sign up.
Sep 28, 2011
HARO Helps Hail Heroic Hound (And Other Success Stories)
When Richard Schulenberg of Los Angeles suffered a heart attack while gardening, his dog Falstaff leapt to the rescue, barking relentlessly to raise the alarm until help arrived. We know this thanks to a HARO publicity alert: when Falstaff’s owners spotted a journalist’s request for tales of animal heroism in afternoon’s HARO email, they got in touch and ended up starring in a US News & World Report feature.
Sep 20, 2011
Get More Online Publicity This Holiday: New, Free, PRWeb Guide!
Just 96 shopping days left until Christmas! Okay - there's no reason to panic there, but with the holidays approaching in the far-to-medium distance, it's not too early to think about how to attract more attention for your business online. Our online news release distribution service PRWeb has already turned its attention to the matter, creating a free guide of 10 news release ideas to help you get seen on the search engines your customers will be using to shop around this holiday season. Here's how to download it for free.
Aug 25, 2011
Ann Handley Interview: How to Start Content Marketing
Here’s the second part of our video interview with Ann Handley: this time, it’s all about the ‘how’ of content marketing: how it can entail social networking, curating other people’s content, and writing blog posts, whitepaper and reports – all the while promoting your brand, products or services in the process. Take a look and learn how to get started, how to tell a good story, and how to turn that great story into a sale.
Aug 23, 2011
Ann Handley Interview: Why You Need to Be Publishing Content
Ann Handley, marketing expert, blogger, Chief Content Officer at MarketingProfs and co-author of Content Rules, is an advocate of content creation, content distribution and content marketing as essential tools for every business. We interviewed Ann and found out why it works for everyone, as well as how Kodak’s former CMO turned her into a Kodak customer with a single, well-aimed piece of content marketing.
