Contributors

About

Erin Feldman is the director of editorial services at Tenacity5 Media. When she isn’t researching, writing, and editing blog posts and white papers, she writes poetry and essays, draws her favorite Write Right character, and plans what art form to study next. She’s based in Austin, Texas and can be found on Twitter @erinmfeldman.

Oct 24, 2014

5 Essentials for Practicing PR in Real-Time

The best real-time PR campaigns, like Oreo's during the 2013 Super Bowl, look off the cuff, but that's not the case. They require practice. Here are five things you need to practice to do real-time PR effectively.
Oct 23, 2014

3 Reasons You Shouldn’t Be an Early Adopter

Ello is the latest cool social tool. Should PR pros adopt it? Being an early adopter isn't always what it's cracked up to be. Erin Feldman makes the case for a wait-and-see approach.
Oct 20, 2014

3 Reasons Real Time Is Relevant to PR

Real time isn't the domain of marketers. In fact, PR professionals might be better suited and have more to gain from the real-time game. Here are three reasons why you need to do real-time PR.
Oct 9, 2014

How to Use Real-Time PR to Generate Conversions and Sales

Real-time PR has the potential to generate more than just buzz. It can make a bottom-line impact. See how major brands used the tactic during the Olympics and after Downton Abbey to drive conversions and sales.
Oct 8, 2014

Who’s at the Center of Your PR Universe?

Does your content sing "me, me, me" or "you, you, you?" If your content marketing focuses on yourself as opposed to your customer, you're limiting your results. Here's how to put customers at the center of your content universe.
Oct 1, 2014

It’s Time to Think of Your Content as a Party Bus

"Build it and they will come" strategies are doomed to fail. You need to think of your content marketing strategy as a party bus, a place where people will come, linger and become ambassadors. Here's what you need to do.
Sep 30, 2014

Measuring Your PR Is Like Climbing Mt. Everest

Want to conquer PR measurement? It's like climbing Mt. Everest only without the parkas and months and months of training. Think like a mountain climber and get yourself to the PR measurement summit.
Sep 24, 2014

Public Relations Isn’t Media Relations. So What Is It?

The days where media relations was PR's primary responsibility are over. So what is PR? Well, PR is made up of media relations and four other responsibilities. See what encompasses modern day PR.
Sep 22, 2014

How to Master PR Measurement

Measuring PR is more than proving your worth to stakeholders. Measurement helps you diagnose, prioritize and evaluate your efforts. Learn the key performance indicators that are essential to measuring your PR.
Sep 9, 2014

Answer These 3 Questions to Tell a Better Story

Stories are the bread and butter of the PR world. Are yours as effective as they can possibly be? Before publishing your next story ask and answer these three questions to turn your content from okay to spectacular.
Sep 8, 2014

How to Turn Your Event into a PR Generator

Events create tons of awareness, but they have the potential for more. Instead of a one-time buzz producer, see how to turn your event into a PR generating machine by creating content before, during and after it takes place.
Sep 2, 2014

3 Questions to Ask to Prepare Yourself for a PR Crisis

If your brand hasn't had a PR crisis, it's only a matter of time before it does. Are you prepared? Make sure your crisis communications is in tip top shape by answering these three essential questions.
Aug 19, 2014

How to Use Instagram to Build Your Brand

Want to use Instagram to build your brand? There are two strategies: create content yourself or use your community's content. Find out the pros and cons of each strategy and best practices for how to succeed no matter what.
Aug 18, 2014

Your PR Holy Grail Is Not The Wall Street Journal

PR pros would love to make The Wall Street Journal, but is that actually the best publication for earned media? Believe it or not, publicity from a 3-year-old blog might produce better results for your business.
Aug 12, 2014

8 Steps to Finding Relevant News Outlets With Twitter Lists

Need to find the right news outlets to pitch? One oft-overlooked option involves using Twitter lists. Get a step-by-step guide for using Twitter lists to find the best outlets for engaging fans and raising awareness.
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