Contributors

About

Erin Feldman is the director of editorial services at Tenacity5 Media. When she isn’t researching, writing, and editing blog posts and white papers, she writes poetry and essays, draws her favorite Write Right character, and plans what art form to study next. She’s based in Austin, Texas and can be found on Twitter @erinmfeldman.

Power Up Your Press Releases!

The press release isn’t dead. With a little TLC, the press release can be a powerful force that wins the […]

10 Tips for Igniting Influencer Relationships

Media relations isn’t only about who you know. It’s also about who’s talking about you. Third-party content, or earned media, […]

3 Benefits of Activating Your Employees on Social

Word-of-mouth marketing (WOMM) isn’t necessarily the marketing team’s or community manager’s task. WOMM can be a company-wide activity. In fact, […]

Successful Word-of-Mouth Marketing Requires a Blended Approach

Remember the soft-serve machines with the perfect blend of chocolate and vanilla ice cream? Successful word of mouth marketing (WOMM) […]

What Is Slow PR?

Slow PR is poised to become a best practice of 2015. It blends traditional tactics with digital tools and technologies […]

15 Pitching Tips for 2015

Media coverage is one of the best ways to get your message in front of the right people at the […]

5 Tips for a Successful YouTube PR Campaign

YouTube isn’t home to only beloved cat and how-to videos. It’s a visual-social network poised for growth. Digiday reports an […]

6 Ways to Use Instagram for PR

Instagram has received a lot of attention from the marketing and PR sectors. No surprise there; Instagram use continues to […]

11 Ways to Leverage SlideShare for PR Success

SlideShare is an untapped resource for many communicators. It holds great promise; its SEO and search rankings prove the case. […]

Social Media Won’t Save Your PR

Social media is a vital component of a thriving PR program, but it won’t save that program. It isn’t a […]

How to Create Your 2015 PR Measurement Plan

If 2015 is the year that PR becomes a data-driven practice, we have to be proactive and plan accordingly. We […]

Narrow Your PR Focus in 2015

With the number of tools and technologies available, you may already be wondering how you’ll survive 2015. How can your […]

5 Holiday Gifts for Your Influencers

The holidays are almost here. Have you thought about sending gifts to your influencers? According to Megan Leonhardt at Wealth […]

Are PR Pros Embracing Visual Media?

Did you know press releases perform better when accompanied by rich media, that is, visuals, infographics, SlideShares and videos? Some […]

5 Ways to Generate Buzz During the Holidays

Generating buzz during the countdown to the holidays is no easy feat. But you, dear PR professional, can do it. […]

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