Contributors

About

Erin Feldman is the director of editorial services at Tenacity5 Media. When she isn’t researching, writing, and editing blog posts and white papers, she writes poetry and essays, draws her favorite Write Right character, and plans what art form to study next. She’s based in Austin, Texas and can be found on Twitter @erinmfeldman.

Jul 31, 2015

How to Recover From a Brand Crisis

It's not a question of if a crisis will happen. It's a question of when...and how your brand will recover. Quickly recover from a brand crisis by following these four steps.
Jul 16, 2015

5 Ways to Tell a Brand Story With Instagram

Instagram is the fastest growing social network, but how can you use it for your brand? Use these five tips to tell a better brand story on Instagram.
Jul 13, 2015

3 Lessons From the A-Team in Crisis Communication Planning

“I love it when a plan comes together,” says Hannibal. But his plans seem last minute, thrown-together responses to crises. […]
Jul 10, 2015

Watch Your Tone! 5 Tips for Creating Compelling Audio & Video Content

You have scant seconds to capture an audience’s attention. It’s one thing to “hook” them with a clever headline. But […]
Jul 7, 2015

6 Tips to Become a Pinterest PR Pro

Pinterest has evolved a lot recently with the addition of verified accounts, improved search and “buy” buttons. How can you use these features to your brand’s advantage? Follow these six tips.
Jun 30, 2015

4 Steps for Turning Measurement Into Money

Is there money in PR measurement? Not exactly. PR measurement's benefits are its insights. Follow these four steps to turn data into insights and insights into business results.
Jun 18, 2015

5 Ways to Increase Your Content Marketing Success Rate

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done well, it […]
Jun 8, 2015

Social Good: The Secret to Engaging Employees & Consumers

Tactics for generating word-of-mouth are plentiful. But what one tactic can drive employee engagement and consumer support? The answer is […]
Jun 1, 2015

6 Tips for Your PR Measurement Program

Martin Kihn, research director at Gartner, says many communicators shoot first, then ask where to aim. It’s the buckshot approach. […]
May 13, 2015

Measure Your PR Like a Super Sleuth

I loved Nancy Drew when I was a kid. I’d stay up past my bedtime, trying to read my latest […]
May 5, 2015

5 Ways to Spice Up Your B2B Content Marketing

What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d […]
Apr 28, 2015

What’s the One Thing?

PR has always been in the business of writing, sharing and promoting messages. Rightfully so. The message is the bulk […]
Apr 20, 2015

PR’s New Media Model

PR no longer is a press release or media relations business. We use a wide range of content and activities […]
Apr 16, 2015

5 Tips for Telling Your Story Visually

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends […]
Apr 7, 2015

Native Ads & Video: 6 Ways to Leverage Content Marketing’s Future

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video […]
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