Contributors

About

Erin Feldman is the director of editorial services at Tenacity5 Media. When she isn’t researching, writing, and editing blog posts and white papers, she writes poetry and essays, draws her favorite Write Right character, and plans what art form to study next. She’s based in Austin, Texas and can be found on Twitter @erinmfeldman.

Jan 21, 2016

What Is Brand Journalism?

What is brand journalism? What is it good for (if anything)? Why should you care about the tactic? Some would […]
Jan 7, 2016

The Fantastic Four of Fair Use

The Fantastic Four succeed because they work together. They each have unique talents and personalities. Left to their own devices, […]
Jan 6, 2016

16 Reasons to Start an Email Newsletter in 2016

Stop the presses. The rumors are false. Email is not dead. It’s alive and well in the marketing space. That […]
Dec 9, 2015

How to Handle Copyright’s 50 Shades of Gray

Copyright laws are complicated. Don't get lost in the gray area. Follow these three tips to stay compliant and far away from a messy situation.
Dec 7, 2015

How to Ride the Wave of Influencer Marketing

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. Fifty-two percent of […]
Nov 30, 2015

Business vs. Pleasure: Should Brands Befriend Influencers?

Influencer relationships, like friendships, should benefit both parties. Ask yourself these three questions before reaching your hand out to an influencer.
Nov 16, 2015

5 Tips for Vetting Influencers: Survivor Style

Before you reach out to an influencer, make sure they're right for your brand. Follow these tips to better analyze the data you gather on their reach and impact.
Oct 19, 2015

3 Tips to Strengthen Your Social Listening Skills

Listening is important. Think of what would happen to your relationships if you spent all the time talking. It wouldn’t […]
Oct 1, 2015

Media & Influencer Lists, Saved by the Bell Style

I only have vague memories of “Saved by the Bell,” but I remember the stereotypes: the rebel, the cheerleader, the […]
Sep 24, 2015

Back to PR Basics: The Press Release

The press release in public relations is a titan, a bulwark, a cornerstone—even today, in the digital age. The release […]
Sep 22, 2015

Community Management: Quit Herding Cats

If media relations is an arm of public relations, community management is another. Publicity and press coverage are great, essential […]
Aug 28, 2015

How to Create a Best-Laid Crisis Communication Plan

The best-laid plans can go sideways. But that doesn’t mean you shouldn’t make them, particularly when it comes to crisis […]
Aug 27, 2015

How Instagram Is Becoming a PR Powerhouse

Instagram is changing. Its latest updates to the Search and Explore functions are turning the social network into an easy-to-navigate […]
Aug 19, 2015

5 Tips to Reel Viewers in With Streaming Video

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be […]
Aug 11, 2015

3 Tips to Be a Pro Podcaster

Podcasting is an alluring medium to PR pros, marketers and communicators. With the tool, you can reach a highly engaged […]
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