About
This author has yet to write their bio.Meanwhile lets just say that we are proud contributed a whopping 9 entries.
Contributors
Aug 30, 2011
Five Ways to Boost Competitive Advantage with Social Media
Smart companies monitor social media conversations to better understand consumer preferences, unmet needs, satisfaction levels and opportunities to improve service […]
Jul 7, 2011
Déjà vu All Over Again
Social Media—How is it possible for confusion and inertia to be so rampant about a topic that is so top […]
May 25, 2011
How Green Is Your Brand?
Last week, Forrester’s Principal Analyst, Tracy Stokes asked the question, “How Green Is Your Brand?” With increased demand from consumers […]
May 24, 2011
Measuring Social Media More Effectively
On Tuesday, May 17th I had the privilege of co-presenting a webcast with Susan Etlinger, an industry analyst from Altimeter […]
Feb 2, 2011
Why Social Media Success Will Not Be in a Silo
When American humorist Arnold Glasow said, “Only a strong tree can stand alone,” it was in a world where social […]
Dec 20, 2010
Businesses to Get Serious About Getting Social in 2011
Social media reached an inflection point in 2010, with the volume and speed of social conversations reaching unprecedented levels – […]
Dec 2, 2010
The Inflection Point in Social Media: It’s Here
The volume of social conversation is exploding. Hundreds of millions of blogs, millions of forums, and hundreds of thousands of […]
Nov 17, 2010
Social Intelligence: Defined for the Enterprise
Many organizations, as they hear the term “Social Intelligence” used more often in the business setting, are beginning to understand […]
Oct 27, 2010
Brand Affinity vs. Brand Loyalty in a Social Media World
The social sphere, with its vast pool of micro-content, offers advertisers and businesses an entirely new way to generate positive […]
