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Apr 24, 2013
Measuring the Unmeasurable
It has become common knowledge that the consumer of today, has become the user. Using devices, platforms and media in […]
Apr 4, 2013
Social Media Tips from the Major Leagues
It’s fair to say minor league teams will never get the marketing budgets that the big teams are fortunate to […]
Mar 25, 2013
Insider’s Guide to Hiring a Social Media Manager
Many small business and nonprofit leaders don’t really have time to micromanage every aspect of the workload. This is why, […]
Mar 8, 2013
10 Things That Are Ruining Your Social Media Strategy
In the last couple weeks alone the Sony Playstation 4 , applications for a pair of Google Glasses were being […]
Feb 13, 2013
Use Your Agency Advantage to Stay on Top
The old adage goes, the cobblers’ wives go barefoot and doctors’ wives die young. Could the same be said about advertising agencies? As we […]
Jan 24, 2013
Advertising Without Advertising: User Generated Content Takes Control
User-generated Content (UGC) is a big thing for brands to embrace. The idea that a brand doesn’t have to pay […]
Jan 10, 2013
Life Truly IS Better Shared!
Advertising, marketing, PR, brand communications. They all present challenges, but like Risk or Axis and Allies, the beauty of this […]
Dec 21, 2012
Gangnam Style Hits One Billion Views
Psy, the Korean singer/rapper, has hit a major milestone in not only his digital efforts, but in the efforts of […]
Dec 13, 2012
Go Where The Pros Go: LinkedIn
What Is LinkedIn With more than 61 million users in the US, LinkedIn is the 4th most popular social network […]
Nov 30, 2012
Ashton Kutcher’s Approach to Community
Is Ashton Kutcher the King of Community? Ashton Kutcher is known for his use of digital media and social platforms. […]
Nov 19, 2012
Common Mistakes in Personal Branding
In the Navy we had a department called quality control (QA). Many corporations have these similar departments. However, in personal […]
Nov 2, 2012
Being Socially Awkward Only Makes You Less Effective
Brands now look at social media much like they have looked at sales, customer service, marketing and PR departments – […]
Oct 29, 2012
Going Social Only Opens More Doors
In 2012, there are still businesses, brands and people who still don’t understand how social media has become a vital […]
Oct 24, 2012
What Small Businesses Could Learn From Red Bull
Revolving Social Platforms Red Bull didn’t just inherit the crown, they took it. Where content is the king, Red Bull, […]
Oct 12, 2012
Adding An Exclusive Club To Your Marketing Strategy
Community Exclusivity With all these social networks and the connected community, what’s a marketer to do? Grey Poupon, working with […]
