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Aug 12, 2011
Links We Love: August 12th
It’s time for our weekly roundup of our favorite reads in the world of marketing, PR, social media, and small business. This week: Deirdre Breakenridge’s toolkit for PR pros, measuring the value of social media engagement, a checklist for creating a great YouTube video, and a look at how, despite the rise of search and social, journalists’ number-one source of news is still PR people.
Aug 11, 2011
Selling Facebook to Your Boss: Four Talking Points to Get Started
Guest Post by Natalia Dykyj, Director of Product Management, Vocus Facebook: it sends shivers up the spines of business leaders […]
Aug 10, 2011
Webinar with Rebekah King: Hey Influencer: Try Influencing Your Boss!
When social media first hit the marketing world, says Kelley Blue Book’s Rebekah King, she was told that its true value couldn’t be measured. Her reaction: hogwash. With the right tools and perspective, you can measure it – and, with the right language, you can use that measurement to increase your influence with your boss and the ‘number people’. On August 16th, Rebekah will explain how in her first Vocus webinar.
Aug 9, 2011
Peter Shankman Guest Post: Announcing HARO’s New Features!
“When HARO was acquired by Vocus in June of 2010, I promised that there'd be no changes to the HARO. It'd still be free, it'd still do everything we told you it would do, and that when we did have changes, they'd benefit you, and you'd hear it here first. And today, we've got some really, really great news.” Read on for a special guest post by HARO founder Peter Shankman on the future of the service.
Aug 5, 2011
Government Relations News: Congress is Using Social Media. Are You?
The Congressional Management Foundation just released a very interesting report on how Congressional staff are using social media and their attitudes towards it. The results, says Mark Reilly, our Director of Government Relations, paint an eye-opening picture of social media’s widespread adoption on Capitol Hill. Here’s more.
Aug 5, 2011
Links We Love: Friday, August 5th
Happy Friday! We’ve collected our five favorite reads from the last five days for you. This week: managing information overload, ten ways to craft a better news pitch, tips for dealing with social media fatigue, why media relations pros need to keep learning and learning, and a collection of choice customer complaints to remind us all of the importance of listening.
Aug 2, 2011
Five Experts. 6000 Of You. Now It’s On-Demand, Anytime and Free!
To the 6000+ people who attended Reach. Influence. Repeat, enjoyed the expert presentations, took part in the QA sessions and set the social networks abuzz as you joined the conversation: thank you. We’re now making the whole event accessible on demand, free, for the next six months. Even if you didn’t attend, you can get five expert online tutorials in online marketing and PR, absolutely free. Here’s how.
Jul 22, 2011
Links We Love: Friday, July 22nd
It’s been so hot on the east coast lately, we thought we’d share some cool PR and marketing articles with you. This week: a collection of top social media studies, millennial marketing tips from MTV, creating content calendars, a ten-tip checklist for succeeding in PR, and Lee Odden on the similarities between social media and a skateboard half-pipe. Enjoy!
Jul 19, 2011
Vocus Media Research Team: Radio and Apps In, News Bureaus Out
One thing that puts Vocus ahead of the game is our large media research team. They’re the experts who build and maintain our industry-leading media database of journalists, outlets and opportunities as well as our State of the Media report, an in-depth look at the statistics, trends and developments that shape the media industry. This month, they released their six-month Q2 Update. Here's an overview of what they found and what it means.
Jul 18, 2011
Media Interviews: Five Tricky Question Types and How to Handle Them
When you're being interviewed by a journalist or blogger, failing to answer questions can sink the interview and your chance of some great coverage. However, certain types of questions can sink you even faster if you answer them without thinking. In my years as a PR and communications professional, I’ve found the best way to deal with these tricky questions is to think like a reporter to identify them in advance – and then use them as opportunities to reinforce your own message.
Jul 13, 2011
Bill Wagner: Peter Shankman Stole My Car
OK, Peter Shankman didn’t actually steal my car—but he did take the keys. I wasn’t overly concerned. After all, what does a city boy like Peter know about driving? I figured he’d stall the car a few times and he’d hand me back the keys. Instead, Peter put the top down, accelerated to 80mph on the Beltway and began weaving in and out of traffic as I held on. Crikey!
Anyone who knows Peter knows that you can never be sure what to expect when he’s around. I always learn something when I spend time with him and today was no exception...
Jul 12, 2011
The Future of PR and Marketing: Part Three
The Internet is changing people’s buying patterns and it’s changing the role of PR and marketing, says Rick Rudman. Meanwhile, Vocus is working on what we can do to help. For us this means – listening to our customers, watching industry trends and developing software that will help our customers succeed. Read the final post of Rick’s three-part series on the future of PR and marketing here.
Jul 8, 2011
Five Ways to Use Article Reprints in your Marketing and Sales
So your pitching efforts finally paid off and a respected media outlet has published a nice feature article on your product or business!
Don’t stop there. Getting your business featured in an article can be very effective in gaining leads and driving sales. By reprinting that article, you can really maximize your exposure and strengthen your marketing and sales efforts.
Jul 7, 2011
The Future of PR and Marketing: Part Two
Some people have proclaimed that PR is becoming a lot more like marketing. Actually, says Rick Rudman, it seems that marketing is becoming a lot more like PR. In fact, the marketing mix is already changing with more pull techniques - like content marketing - and organizations are shifting resources to help with this new marketing model. Read the second post of Rick’s three-part series on the future of PR and marketing here.
Jul 5, 2011
The Future of PR and Marketing: Part One
The Internet has had an impact on almost every aspect of business, says Rick Rudman, but perhaps nowhere is it more profound to our industry than in the area of prospect buying patterns. The buying process now takes place online, centered on research, references and trusted sources – which, for PR and marketing pros, is a huge opportunity. Read the first post of a three-part series by Rick on the future of PR and marketing taken from his speech at the 2011 Vocus Users Conference.
