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Oct 7, 2011
Links We Love: Friday, October 7th
Okay: we finally found some time to slow down a bit and give you an update on what’s been going on this week. We’ve been super-duper busy with the launch of Vocus Marketing Software, an all-in-one software suite that helps you attract customers and generate publicity for your business (even if you're not a marketing expert!) We also revamped the Vocus.com website. But we still found time to bring you the five links we love the most this week…
Sep 30, 2011
Top Ten Books to Help PR Pros
Reading and learning is one of the simplest and best ways to grow as a practitioner in any field – especially as a PR Pro. With ever evolving ways to engage and attract target audiences, there too are new books outlining best practices and how-to tips. Here are our picks for 10 books a PR pro shouldn’t live without!
Sep 29, 2011
#VocusChat Recap: @DBreakenridge Covers Digital PR and Marketing
Vocus owes a huge thank you to Deirdre Breakenridge who was our wonderful guest on #VocusChat yesterday. She provided such incredible insight and we have all the highlights right here.
Sep 27, 2011
Our New HARO Publicity Alerts Are Live – Choose Your Package!
We launched our new HARO Publicity Alerts today! We made HARO even better. Without spoiling the free-to-use HARO model that our 100,000 subscribers and 10,000 active journalist users know and love (three emails a day, featuring hundreds of journalist queries) we’ve added some power options that really take things to the next level. Including (drum roll)…
Sep 26, 2011
New! Vocus Weekend Product Updates and Enhancements
Vocus stayed busy over the weekend making some exciting updates toour Vocus Public Relations Software. Everyone has been asking for these and if you’re a Vocus customer, you may have already noticed them when you logged into your system today. Look for the following cool changes…
Sep 26, 2011
Vocus #TwitterChat this Wed: Talk Digital PR with Deirdre Breakenridge
This Wednesday, September 28th, Vocus will be hosting its latest #vocuschat and I’m super-excited to say that this week’s guest is PR veteran Deirdre Breakenridge. Deirdre is CEO of Pure Performance Communications as well as a renowned speaker and the author of PR 2.0 and Putting the Public Back in Public Relations. As social media continues to reshape PR, she says, the ‘public’ element of public relations is more important than ever.
Sep 23, 2011
Links We Love: Friday, September 23rd
Happy Friday! This week, we’ve found seven tips for better subject lines for your email pitches, ways to use social media to promote your small business, breaking down the Marketing and PR communications silos, some thoughts on facial recognition software and the future of PR – and how to get your new Facebook Timeline switched on ahead of time. Enjoy!
Sep 16, 2011
Links We Love: Friday, September 16th
It’s time for our weekly round-up of our favorite articles, videos, and tidbits from the world of PR, social media, and marketing. Check out this week's installment of the the links we love!
Sep 14, 2011
#VocusChat Recap: @PeterShankman talks #SmallBiz
Couldn’t make today’s #VocusChat? No worries - we've got you covered. Peter Shankman, our new VP and Small Business Evangelist, shared his thoughts on the issues and opportunities facing small businesses, and we've posted all the highlights.
Sep 12, 2011
VMS Video Monitoring Service Bankruptcy: A Sign of Things to Come?
The recent Chapter 7 announcement by video monitoring service VMS is an indicator of the rapidly-changing landscape of PR and Marketing, says Vocus’ Director of Product Management Kye Strance. While still a cornerstone of public relations, print and broadcast monitoring is being rapidly supplemented by the expanding needs of social media and online engagement. The PR and marketing software providers who last will be the ones who address the interconnectedness of all the channels we now communicate through.
Sep 9, 2011
Links We Love: Friday, September 9th
It’s been raining non-stop here on the east coast. Good thing we have green grass and blue skies year round inside of Vocus Town! That doesn’t mean it’s been a dry week for us though. While it was pouring outside, the week’s articles have been pouring in. Not to mention, we made the super huge fantastic announcement that Peter Shankman has joined Vocus as VP and Small Business Evangelist (fancy title huh?).
Before you take off for the weekend, though, here are the week's top recommended reads.
Sep 2, 2011
Links We Love: Friday, September 2nd
The fall is creeping up on us again and so has the end of the week! We’re all moved into […]
Aug 31, 2011
New Customer Purple Communications: “Like Christmas in July!”
Did you know that 20% of the US population is considered deaf or hard of hearing? And that most of this demographic uses social media to communicate?
Purple Communications is well aware of this. They are a leading provider of communications services specifically tailored to people who are deaf or hard of hearing. For Theresa Hong, PR Manager at Purple Communications, managing the vast world of social media and reaching this very specific demographic was a big struggle. Enter Vocus...
Aug 26, 2011
Links We Love: Friday, August 26th
This week has been a crazy week over at Vocus. We survived our first earthquake and last week at the old Vocus headquarters! Not to mention, there’s an impending hurricane coming our way! But we haven’t forgotten about you guys! Even as we wrap up the last Friday in this crazy month of August, we have a ton of great marketing and PR resources to share with you guys. Happy Friday everyone!
Aug 22, 2011
Join the Blogger Relations #VocusChat with Gini Dietrich on Wednesday!
We’re gearing up for round two of our #VocusChat Twitter Chat with Gini Dietrich on Wednesday, August 24th. Blogger outreach is becoming a big part of PR strategy, but it’s very different from traditional media relations. Find out why and put your questions to Gini via Twitter this Wednesday!
