About
This author has yet to write their bio.Meanwhile lets just say that we are proud contributed a whopping 113 entries.
Contributors
Jan 24, 2012
State of the Media 2012 Part Two: Magazines (plus Free Webinar!)
It’s got key trends, insight, analysis, expert advice… but this week’s State of the Media Report isn’t complete without an explanation. Join us this Wednesday for our State of the Media Webinar. Hosted by experts behind the report, it’s an hour of interactive insight including a QA session – click here to sign up and watch a video preview of what’s in store.
Jan 23, 2012
Download the 2012 State of the Media Report! (Plus Bonus Interview)
Our 2012 State of the Media Report landed today! The forecast: rapid change. Media outlets are experimenting with digital content in ways we couldn’t have imagined a couple of years ago and the future’s bright. As well as the full report to download, we’ve got an interview with newspaper expert David Coates to explore this year’s key trends. Enjoy!
Jan 20, 2012
Links We Love: Friday, January 20th
Happy Friday! The end of the week is here and that means it’s time for our roundup of our five top reads. This week: the impact of SOPA on communications pros, why Google+ is here to stay, thoughts on the trustworthiness of search results, video best practices for social media, and how to reach ‘connected consumers’ better. Enjoy!
Jan 4, 2012
Sneak Peek: State of the Media Report 2012
If 2010 was a year of experimentation, then 2011 was a year for the cultivation of previous new media endeavors, says inVocus Editor-in-Chief Katrina Mendolera in this sneak peak at the forthcoming 2012 Vocus State of the Media Report. Stay tuned for more details – the report drops on Jan 19th.
Dec 16, 2011
Happy Holidays From Vocus: Enjoy The Vocus Facebook Likes Tree!
We've been making a list - and checking it twice. So the world can find out... who's got the most Likes.
And then, when we were done, we made it into a seasonal infographic. Enjoy!
Dec 7, 2011
Exclusive: David Meerman Scott on #TigerBlood and Content Creation
This week, Twitter released its 2011 Hot Topics list, a end-of-year rundown of its most tweeted topics. Ranking at number two is #Tigerblood the Charlie Sheen hashtag that emerged at the height of the actor’s bizarre behavior this summer. As the Sheen circus dominated the news agenda, David Meerman Scott developed a unique perspective on the story. In this previously unpublished video interview, David explains to Vocus why he sees Sheen as a master of content-led media manipulation.
Dec 2, 2011
The Nine Qualities of a Great PR Pro
Not all PR Pros are created equal.
Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average pro doesn’t. They know what stories to pitch, their press releases are top notch and they have media connections to spare.
Read on to learn about some of the characteristics that can make the difference between a PR rep and a PR pro.
Nov 28, 2011
Deirdre Breakenridge Guest Video: My Vocus Webinar
A new kind of PR champion is emerging, says PR2.0 author Deirdre Breakenridge. As social media continues to change our industry, the most switched-on PR leaders are discovering eight new techniques and practices that will put them ahead of the game. Deirdre’s hosting her own Vocus Webinar on Wednesday, December 7th, to share all eight techniques – for now, though, here she is with a video taster of what’s in store.
Nov 11, 2011
Links We Love: Friday, November 11th
The end of the week is here! And that means it’s time for our roundup of our five top reads. This week: how to question success successfully, better online relationship-building, five key things to know about Google + brand pages, the impact of social media on sports news, and six easy SEO practices to get found faster.
Nov 10, 2011
Five Reasons Why PR Pros Matter, No Matter What
Let’s face it: people make assumptions, and public relations helps quell assumptions made about you and your business. For instance, because of the famous Jaws film franchise most of us see sharks as vicious, stop-at-nothing man-eaters. In reality, roller coasters, hot dogs and lightning kill more people every year. If only sharks had realized the value of hiring a good PR team.
Oct 28, 2011
#VocusChat Recap: Shonali Burke on Listening in Social Media
For this week's fun, educational dose of #Vocuschat, we chatted with Shonali Burke, PR and social media strategist and author of the Waxing UnLyrical blog. Our discussion focused on listening in social media and the important of subtext: listening not only what is said openly, but also what is not being said, or said 'between the lines'. It was a very lively discussion and Shonali had plenty of great ideas to share. Here are some key takeaways that she shared with us...
Oct 27, 2011
The Rules of (Smarter) Engagement: Free Brian Solis Webinar!
The social media revolution means The End of Business as Usual and a new era of influence, says social media powerhouse Brian Solis. As customers grow more confident and vocal, he says, big brands are adapting or falling by the wayside. Meanwhile, fast-moving challengers are making huge gains through smart, meaningful customer engagement. Concerned? Join Brian this Tuesday for a free Vocus webinar this Tuesday where he’ll break it down, step by step, and show you what the answer is.
Oct 26, 2011
State of the Media Q3: New from the Vocus Media Research Team
Social media, mobile devices and experimentation continue to take the stage within the media industry, says the latest report from our Media Research Team. But while the traditional industry appeared to remain stable throughout the year, a number of layoffs and consolidations indicate that the boat is still rocking. We’ve got the highlights from our Q3 State of the Media report here.
Oct 21, 2011
Links We Love: Friday, October 21st
Another week has come and gone… but not without a ton of news from the world of marketing, PR, and social media. We’ve sifted through and picked out our favorites from this week and here they are! This week: gamification, why agencies need to adapt faster, Facebook in figures, how to listen better, and a look at QR codes and other technical tips.
Oct 14, 2011
Links We Love: Friday, October 14th
Happy Friday and welcome to another helping of Links we Love! We hope you had a nice and fulfilling week. We know we did; now it’s time to get ready for the weekend and enjoy some of our favorite links from the past five days. This week: ways to view your old tweets, getting back to basics for PR pros, social media rules for senior marketers, how to manage content and communities internationally, and a visual look at what happens in 60 seconds of social media sharing.
