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This author has yet to write their bio.Meanwhile lets just say that we are proud contributed a whopping 113 entries.
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Apr 26, 2012
How a Video is Worth 2,000 Words: Vocus Meets Greg Jarboe.
They say a picture is worth a thousand words. So what about an online video? If anyone can put a figure on it, it’s Greg Jarboe. He’s the president and co-founder of SEO-PR, a pioneer of search engine marketing, and the author of YouTube and Video Marketing: An Hour a Day. So where does the number 2,000 come from?
Apr 10, 2012
Switch2Health’s HARO Success Story: We Sold Out in Two Weeks!
“It was June when HARO got us into Better Homes and Gardens,” recalls Goutham Bhadri of Switch2Health. “We’d just released our new product, the S2H STEP. When our coverage appeared, the whole production run sold out in two weeks.” Read the story of how our HARO service helped change the game for Switch2Health, and see how it can do the same for you.
Apr 7, 2012
H.K. Anderson: “We Got 10,000 Facebook Fans in One Day!”
Founded in 1888, American pretzel maker H.K. Anderson has grown from a small storefront bakery in Lancaster, PA to a snack brand with nationwide distribution. In 2011, the company committed to using all-natural ingredients across its product line. Without the marketing resources of the largest pretzel brands, H.K. Anderson launched an innovative social product sampling program, and powered it with Vocus Facebook apps.
Apr 2, 2012
One Vocus Facebook App; 4,000 New Fans! Temptu’s Story.
When airbrush makeup company Temptu ventured into the consumer market, Ava Scanlan, VP of Public Relations at Temptu, was tasked with building a Facebook page to rival the brand pages of CoverGirl or MAC. She did it in two months with Vocus Facebook apps.
Mar 28, 2012
Is Your Content Marketing Strategy Causing You Social Media Fatigue?
If you’re overworked, sleepless, bored with your own content strategy and haven’t left your chair for more than a journey to the fridge, you're an ideal candidate for social media fatigue. No one likes a bored blogger or a tired Tweeter – so here are the symptoms to look out for and how to avoid them.
Mar 27, 2012
“HARO Got Me Four National TV Appearances!” Lisa’s Success Story
“Three weeks after responding to the HARO query, I was on a plane to Florida, where I shot four TV appearances on the Daily Buzz,” says media dietician Lisa De Fazio. “One HARO response turned into four national television segments. They got a great expert and I got to be on a national morning TV show.” Read the story of how our HARO service helped change the game for Lisa, and see how it can do the same for you.
Mar 16, 2012
13 Media Relations Tips From Michael Smart: Your Questions Answered!
Wow – what a huge response to the Vocus webinar I did this week on how to cut through the noise and land media and blog placements in this rapidly transforming media landscape. I readily agreed when the Vocus folks asked if I’d write a follow up blog post to answer any questions that we didn’t get to. And then it turned out there were 142 questions! I hope you don’t mind that I’ve chosen 13 that best represent the most commonly asked questions from the batch… PLUS: access Michael's webinar on-demand here!
Mar 13, 2012
From Zero to Leno: Michael Smart on Pitching Via Twitter
This is the story of how an unlikely PR client made it into Jay Leno’s famous monologue one Friday. Adam Dvorin at New Jersey firm Winning Strategies had been trying and failing for weeks to pitch a new technology developed by his client, the Stevens Institute of Technology. He didn’t give up when he couldn’t find an email address for one of his prime targets, a freelancer who contributes to tech news giant CNET.com. Instead, he tweeted the following…
Mar 12, 2012
Moving Fwd: Bill Wagner of Vocus on Why Email Is Part of the Future
Why is a company associated with social media in the PR/marketing field buying an email provider, asks Ragan.com’s Matt Wilson. Because when people opt into your communications or become customers, email is the most effective way to connect with them, explains Vocus’ Bill Wagner.
Mar 6, 2012
Webinar With Michael Smart: Seven Secrets of New Media Relations!
Media relations superstar Michael Smart is hosting a free Vocus webinar on better, faster media pitching next week. When we asked him for a guest post, he sent us the story of the pitch that ended up on TIME.com with a little help from The Office’s Dwight Schrute. To learn Michael’s pitching tricks, sign up for his Seven Secrets of New Media Relations webinar here.
Feb 24, 2012
P.R.ove Yourself Webinar Wrap-Up: Angela Answers Your Questions
Last week, 1,000+ PR pros attended our P.R.ove Yourself webinar, hosted by MeasurementMatch.com founder Angela Jeffrey. The hour-long presentation taught the audience Angela's easy eight-step process for measuring their PR results to get proper recognition for their campaigns. The presentation (now available on demand here) also provoked a lively Q&A session in which we didn't have time to answer everybody's questions - so here's Angela with the answers to the outstanding queries.
Feb 23, 2012
Shankman’s Brand In 60 Seconds, Pt. 5: Better Engagement!!
Are you posting on social media just to hear your own voice? Stop, says Peter Shankman, our Small Business Evangelist. No one likes to be talked at: customers want to be asked questions and join two-way conversations.
Here’s Peter’s one-minute guide to better engagement, in Part 5 of our Brand in 60 Seconds online marketing series.
Feb 18, 2012
The Vocus P.R.ove Yourself! Webinar
Want more recognition for the impact your PR campaigns are making? Yes you do - and you deserve it. It's not always easy to measure PR when it's going well, but there is a way: think like a marketer. We've teamed up with PR measurement expert Angela Jeffery of MeasurementMatch.com to show you how: join us next Wednesday and learn how it's done.
Jan 27, 2012
State of the Media 2012 Part Four: TV (plus Webinar On Demand)
If you missed this week's webinar on the State of the Media Report (or if you just loved it), we have just the thing for you: the on-demand version – here’s what it’s all about and how to register. Meanwhile, we’re bringing our State of the Media week to a close with our fourth interview: Vocus TV expert Julie Holley on the new TV/online crossover trend, shrinking newsrooms, and tips for getting more TV coverage. Enjoy.
Jan 26, 2012
State of the Media 2012 Part Three: Radio
Time and again radio has proven itself a survivor and this year is no different, says Vocus radio expert Kyle Johnson in the third of our State of the Media Report interview series. In fact, he says, the ever-adaptable medium is transforming so extensively in some areas as to change the very definition of radio itself. Here he is discussing the state of the radio industry and how businesses can work better with radio in 2012.
