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Oct 9, 2012
Mike Michalowicz: How to Grow Your Business Like a Giant Pumpkin!
Twelve years ago I stumbled upon a genius formula for growing a remarkable, industry-dominating business. I found it in the unlikeliest of places: a pumpkin patch. I was working 25 hours a day to keep my moderately successful business going when I read an article about how farmers grow those gigantic, prize-winning pumpkins you see on the news every fall. I realized the same process could be used by entrepreneurs to grow wildly successful businesses. It was all right there in black and white… and orange.
Oct 4, 2012
The Follies of Influence: A Guest Post from Geoff Livingston
Everyone wants influence today - and why not? But is a high Klout score or a bigger LinkedIn following really what you should be aiming for? Why aren't you focusing on the people nearest to you?
Oct 2, 2012
Eight Tried and True Tips for Responding to Online Reviews
Did you know a one-star rating increase in your online reviews can cause to a revenue increase of 5 to 9 percent? Online reviews can make or break your business, and responding to them is essential if you want to maximize the potential of the good ones and thwart the impact of the bad. Follow these eight tips from the experts, and you won’t go wrong.
Sep 10, 2012
Social Media Marketing Secret: Play the Hashtag Game
When you send a tweet, who actually sees it? The answer of course is your followers - an important but finite number of individuals. But what about extending your message to a larger audience?
Enter the hashtag: the # symbol that Twitter uses to link network-wide conversations around a single theme.
Sep 6, 2012
The National Human Genome Research Institute Uses Vocus!
When Omar McCrimmon came to the National Human Genome Research Institute as a media relations specialist, he knew he needed a powerful solution for keeping his campaigns organized. Enter the Vocus PR Suite.
Aug 17, 2012
You Stink At LinkedIn, Says Our August Webinar Host Scott Stratten
Next Thursday, UnMarketing’s Scott Stratten joins Vocus to give a webinar entitled “UnPitching: How Not to Suck at Pitching the Media”. He’s going to share the cure for the common pitch: a set of UnPitching techniques guaranteed to make journalists sit up and pay attention – all presented in Scott’s inimitable style. If you’re not familiar with it, here’s a post from him about LinkedIn networking that’ll give you a taste of what to expect.
Aug 14, 2012
Vocus Questions: Mark Ragan on How to Do Brand Journalism
Brand journalism is one of 2012’s hottest marketing ideas, thanks in large part to Mark Ragan. Mark has trailblazed the idea of combining journalists’ skills with brands’ industry expertise to attract prospects, leading the way with his own websites Ragan.com and PR Daily.With more and more businesses waking up to the potential of this type of content marketing, we asked Mark to tell us how any business can get involved.
Aug 9, 2012
Vocus Questions: Gini Dietrich on Integrating Your Communications Team
As a PR pro, you expect some obstructions. Tricky journalists and social media mobs are part of the job. Obstruction from your own colleagues shouldn’t be, but it happens. It’s often due to the problem of silos – departmental divisions that obstruct and damage your campaigns. As co-author of Marketing in the Round, Gini Dietrich has spent years investigating silos and what we can do about them. We caught up with her and asked her to share.
Aug 6, 2012
Video: What PRWeb’s #1 News Release Title Means for Businesses
We always thought PRWeb from Vocus was the world's #1 news release service, but now we have research that shows we lead the industry in SEO, social shares, traffic and volume. That's obviously a huge deal for us, but what does it mean for PRWeb users? We asked product marketing manager Brendon O'Donovan to explain.
Aug 1, 2012
DuPont Public Affairs Team: PRWeb Was One of Our Best Decisions
“The finest return on investment a public affairs team could have for a corporate news release comes from the new Financial Visibility PRWeb release,” says Ed Adams, manager of DuPont’s Global Public Affairs Department. With a presence in 70 countries around the world, Ed’s team needed a powerful, cost-effective, multimedia news release service. Here’s why they chose PRWeb from Vocus.
Jul 13, 2012
Ask Vocus: How Do I Get My Pet Store Seen on Search Engines?
Dear Vocus: I’ve been doing local print ads and they’re getting expensive... I’m not sure that they’re getting me lots of exposure. I know I need to get seen on Google. I know a bit about SEO, but could you give me some tips for ranking higher?
Jul 3, 2012
Vocus Questions: Jim Joseph on DIY Brand-Building
Here’s a well-kept marketing secret: brand marketing doesn’t have to be the domain of big, expensive agencies. With a little insider expertise, you can create compelling brand messages that really resonate.
We asked Jim Joseph, President of Cohn & Wolfe North America and author of The Experience Effect for Small Businesses, how to do it.
May 30, 2012
Gini Dietrich & Geoff Livingston on Conversion Through Integration
Conversion.This word scares most practitioners of social media, haunting their online existence. Even for those with traditional PR or advertising backgrounds, delivering ROI and business outcomes via social escapes most professionals. 80% of social media campaigns could benefit from two things: a community conversation approach, and integration into the larger marketing campaigns. The challenge, then, is how to weave social and every other marketing tactic into a larger whole.
May 29, 2012
Five Ways to Spice Up Your Content
The best recipes are those that call for a little spice to jazz up the flavor of the meal. Marketing mixes are no different; they need the addition of a little spice regularly, too. So to give your content more appeal, be sure you’ve added digital content and social media marketing to the mixture.
Not sure where to start? Here are five easy ways to give your digital content and social media a little more flavor.
May 14, 2012
Four Words of Advice from Dayna Steele: K.I.S.S.
There was an interview on CNN the other morning. It was early and I’d only had one cup of coffee so I apologize for not being able to give credit where credit is due. The question the anchor asked was “What is the one thing you have learned that has helped you more than anything?”. The interview subject answered: "When I left for Harvard, my dad said..."
