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This author has yet to write their bio.Meanwhile lets just say that we are proud contributed a whopping 113 entries.
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Jan 18, 2013
Buying Signals: How to Turn Social Media Into a Lead Stream
We now use social media to comment upon a lot of things that we used to keep to ourselves or just share with friends. This is a huge opportunity for any business that can recognize ‘buying signals’ – public thoughts on social media that indicate intent to buy a product or service.
Dec 6, 2012
How Co-Branded Employees Can Help Your Business
When your employees build their own ‘personal brands’ on Facebook and Twitter, their output can clash with your business’s marketing goals. However, co-branded employees don’t have to be a liability. Here are some ways to capitalize on employees’ fan bases to help spread your company’s message.
Nov 29, 2012
Vocus Questions: Mark Schaefer on Holiday Social Media Marketing
Are you making a list of holiday social media tactics and checking it twice?
If not, don’t fret; Vocus is here to help. Check out what Mark Schaefer, a marketing consultant, social media expert, and author of The Tao of Twitter, has to say about effective holiday social media marketing.
Nov 27, 2012
Vocus Questions: Ann Handley on Holiday Content Marketing
Every smart marketer knows that creating compelling search and social media content is the key to attracting, engaging, and retaining customers. Now, with the holidays now in full swing, we have a unique opportunity to connect with audiences on a more personal and lighthearted level. Ann Handley, Chief Content Officer of MarketingProfs and co-author of Content Rules, took a moment to share her tips on creating holiday content that sticks.
Nov 23, 2012
What Do Your Content and a Thanksgiving Turkey have in Common?
It takes a good amount of time to get Thanksgiving dinner on the table. Likewise, as anyone who has ever been involved in writing a whitepaper or guide knows, it takes time to select a topic, do your research, consult with experts, draft, rewrite (over and over), until you finally publish it. So why let it go to waste after one meal?
Nov 22, 2012
Five Deliciously Tasty Turkey Day Marketing Campaigns
According to the 2011 AllRecipes.com holiday survey, 82% of consumers surveyed think Thanksgiving has been drowned out by early Christmas marketing. So what have brands been doing do to get their Thanksgiving campaigns noticed? The five great examples here offer some insight into the marketing trends that have resonated with consumers this year.
Nov 21, 2012
Help a Reporter! Peter Shankman’s Holiday Publicity Tips
HARO publicity alerts founder and Vocus small business expert Peter Shankman is an invaluable resource on marketing and publicity for businesses of all sizes. We caught up with him to ask for some tips on pitching reporters during the holidays.
Nov 20, 2012
Five Ways Little Guys Can Level the Field on Cyber Monday
The big brands are out in full force for the holidays. Target, for instance, started running holiday ads six weeks before Thanksgiving – and more brands have since followed suit. Don’t be intimidated, though: there are plenty of tricks for competing with the big brands on Cyber Monday. Here are five.
Nov 12, 2012
A Five-Point Checklist for Better News Release Writing
Millions of potential customers are searching online for businesses like yours. With PRWeb (now the world’s #1 news release) you can attract them directly to you. For best results, all you need to do is make your story clear and engaging. This simple five-step checklist will get you there.
Nov 9, 2012
Infographic: How Facebook Merges Business and Personal
86% of small businesses now consider Facebook a valuable marketing tool. Fans of a business are 79% more likely to buy from it than non fans. One fifth of consumers now feel more comfortable buying from a business’ Facebook page than from its website. Here’s the full story on why Facebook means business, and why your business needs to be on it.
Oct 17, 2012
Geoff Livingston: Traditional and Social Media: Forever Intertwined
It's impossible to separate social media and traditional media. Online, they make one large ecosystem.
Most shared stories within social networks come from traditional media, which in turn comprises roughly 10 percent of news media's overall web traffic.
That means traditional public relations tactics, media relations and events have a direct impact on driving traffic to your online content.
Oct 16, 2012
From HARO to NYT: The Flottman Company’s Vocus Publicity Success!
The Flottman Company’s Vocus-powered publicity run started with a HARO publicity alert and ended in the Cincinnati Enquirer – via CNBC and The New York Times. Here's the full story of how Director of Marketing and Communications Ed McMasters achieved it, using the tools in his Vocus Marketing Suite.
Oct 12, 2012
The Renaissance and Social Media Marketing Strategy
The Information Age is an exciting time to live, hanks in large part to incredible innovations in science and technology, as well as art, film and music. So much change and discovery is taking place right now that you could almost compare the present to one of the most exciting periods of history: the Renaissance. So how does our 21st century Renaissance stack up against its equivalent of 500 years ago – and are you making the most of it?
Oct 10, 2012
Geoff Livingston: Why Email and Search Outsell Social Media
A recent Forrester report states that social media tactics are not meaningful sales drivers. Another survey, by ExactTarget, shows that consumers prefer email to social media for receiving promotion offers. Do these figures make social media less valuable - or do they miss social's role in driving the sales cycle?
Oct 10, 2012
Three Essential PR Tactics for Marketing Small Businesses on a Budget
While small businesses tend to not have the monetary and staff resources of larger businesses, there are tools and methods available to help smaller companies gain a foothold on the market. The competition can be somewhat equalized via social media, PR and blogging: tactics by which the Davids of the business world can take on the Goliaths of their industries. Here are three tactics to consider for small business marketing on a budget.
