Contributors

About

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

May 6, 2014

PrimeRevenue: Vocus Helped Increase Awareness of Our Award-Winning Solutions

With offices on multiple continents, PrimeRevenue turned to Vocus to raise global awareness. The PR Suite helped them earn publicity in many key publications and position themselves as global leaders within their industry.
May 5, 2014

Cheat Sheet: Twitter for Marketing and PR Power

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Twitter offers a social […]
May 5, 2014

Adapt Your PR Skills or Die

PR pros are in danger of falling victim to Digital Darwinism. Avoid going the way of the dodo with social media consultant Gabrielle Laine-Peters' advice for adapting your PR skills to a fast-paced communications world.
May 1, 2014

Cheat Sheet: How to Use Facebook for PR and Marketing

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Facebook is where people […]
May 1, 2014

Mark Schaefer: How to Avoid Content Shock and Win the Future

Soon content will overwhelm consumers. Mark Schaefer explained at Google DC what content and social media marketing programs must do to succeed in the present and future.
Apr 25, 2014

The Keys to Measuring PR: A Q&A With Shonali Burke

The PR industry has always tried to measure results, but for too long it has measured the wrong things. Get tips for properly measuring your PR from Demand Success speaker Shonali Burke.
Apr 14, 2014

Autism Society of NC: Vocus Helps Bring Unprecedented Reform!

The Autism Society of NC used the Vocus Marketing Suite's email to urge action among constituents and lawmakers. What happened next was unprecedented. The NC legislature voted on and passed autism insurance reform!
Apr 1, 2014

Journalists Respond: “Are You Open to Social Media Pitches?”

Nine in 10 journalists prefer email, but does that mean you should avoid pitching on social media? See how 10 reporters responded to the question "Are you open to social media pitches?"
Mar 25, 2014

Infographic: State of the Media Report 2014

Has your PR strategy kept pace with the lightning-fast evolution of the media? Adapt your media relations efforts to current trends with this infographic based on the results of a survey of over 250 journalists.
Mar 11, 2014

What’s the State of the Media? A Q&A With Gini Dietrich

Journalism and reporting changed drastically in 2013. Gini Dietrich and two Vocus experts team to identify and share the latest industry best practices considering the current state of the media.
Mar 4, 2014

Branding Rule: Explore Co-Branding Opportunities

Want more brand advocates? Practice co-branding by giving customers a meaningful role in how your brand communicates and brings product to market, says Todd Defren of SHIFT Communications.
Mar 3, 2014

Branding Rule: Narrow Your Focus

The biggest problem facing businesses? Lacking a narrow focus. When a brand disseminates too many messages, it dilutes the brand and confuses their audience, says Laura Ries.
Mar 3, 2014

Vocus PAC Software Most Widely Used for Third Straight Year

Vocus PAC Software is the preferred solution for corporations, associations, unions and member-based organizations. See why Vocus has been the most popular software three years running.
Mar 2, 2014

Branding Rule: Transform But Maintain Trust

Brand value is your north star. As your business evolves, keep in mind why customers have built relationships with you. This will ensure that you don't divert too far from the brand you were.
Mar 1, 2014

Branding Rule: Customers Are Not Numerical Targets

Metrics are important, but not everything comes down to numbers. Ellis Pines suggests building a brand story by recognizing your target audience's humanity and appealing to their aspirations and dreams.
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