Contributors

About

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Sep 4, 2014

How to Optimize Content for Prospects and the Media

No one piece of content aligns with the interests of all of a PR pro's audiences. In fact, even with specific audiences interests are diverse. Use these 11 quick tips to optimize your content for potential customers and media.
Sep 3, 2014

4 Standout Press Releases and How to Emulate Their Success

Thousands of press releases flood reporters' inboxes daily. How can yours get noticed among the crowd? Get press release writing tips by following the example of four standout releases.
Aug 29, 2014

Social Media Updates: Click-Bait Removal, Lurkers and Insta-shopping

How is Facebook cleaning News Feeds? How many lurkers does Twitter have? Which social network is no longer just for browsing? Find out the answers to those questions and more in this roundup of social media news.
Aug 26, 2014

Want to Get Coverage With Content? Download Our Free White Paper!

Content marketing is a tool that belongs to PR pros as much as marketers. Download Vocus' latest free white paper to see how content marketing benefits PR and best practices for building relationships and driving coverage.
Aug 26, 2014

ToFu, MoFu, BoFu: Marketing Acronyms That Help PRs

Once upon a time, PR was just related to the interplay between an organization and the press. Those days are over. You need to show success that's integrated with your organization’s goals in mind. These acronyms will help.
Aug 25, 2014

6 Rules for Writing in PR (Rule 3 Makes So Much Sense)

Think writing has lost its luster in this age of click-bait headlines and Snapchat? Writing's actually more important than ever. Follow Ann Handley's six PR writing rules to drive success.
Aug 14, 2014

Writing Rules for PR: 6 Questions With Ann Handley

In an age of Snapchat and click-bait headlines, does writing seem useless and ordinary? Writing's actually more important than ever in PR and Ann Handley provides the tips and tactics you need to succeed.
Aug 13, 2014

3 Ways to Extend the Power of Free Publicity

Just because you scored publicity doesn't mean you should rest on your laurels. (Well, maybe just for a second!) Here's three ways you can squeeze all the value from publicity by extending its reach.
Aug 11, 2014

Infographic: A PR Pro’s Guide to Social Media Etiquette

Afraid that one social media slip up will make your business go viral for all the wrong reasons? Act with confidence using the advice from an infographic that serves as a guide to social media etiquette for PR pros.
Jul 24, 2014

Top the Charts! 5 Insights for How to Do Social PR

When it comes to social PR, pop stars are rocking it. Fortunately for you, some of their tactics can apply to businesses like yours. Take your social PR to the top of the charts with five insights from pop stars.
Jul 11, 2014

Social Media Updates: JOMO, Mobile Pinning and Instagram Ads

Is Facebook abstinence catching on? Which networks top mobile sharing? What industry has invaded Instagram with ads? Get those answers and more with this week's roundup of social media news for marketers and PRs.
Jul 4, 2014

Social Media Updates: Video Ads, Buy Now and LinkedIn Barbie

What's the latest on Facebook video ads? Does Google+ really have a foot in the grave? What does Barbie have to do with LinkedIn? Get the answers to those questions and more in this roundup of social media updates.
Jun 27, 2014

Social Media Updates: 280 Characters, News Feed Videos and Auto Awesome

Social networks constantly make changes to their networks, creating opportunities and challenges for PRs and marketers. Stay up to date on the latest social media updates with this comprehensive list from the past week.
Jun 26, 2014

How to Measure Your PR in 7 Steps

PR pros face scrutiny to show how their efforts impact the bottom line. But how can you determine the impact of increased engagement and exposure? Start measuring PR by following these seven steps.
Jun 25, 2014

IFTTT Recipes, Social’s ROI and Curation Tools: PR Advice from Sarah Evans

The ubiquity of digital and social media has sent PR into a state of flux, forcing PR pros to wear many new hats. Here's advice from Sarah Evans on the tools, tactics and best practices you'll need to succeed.
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