Contributors

About

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Oct 15, 2014

#FutureofPR: Vocus and Cision Become One

Influencers, cowbells and one big announcement from Cision and Vocus. Those were all in attendance at an October 13 event where Peter Granat announced that discussed the combined future of Cision and Vocus.
Oct 15, 2014

Using Real-Time Tactics to Get the Most of Your PR

Real-time PR allows brands to inject themselves into conversations surrounding buzzworthy events. It requires the right tools, the right team and a cohesive mindset. See how top brands have leveraged real-time PR.
Oct 7, 2014

Does Technology Make Us Tin Men?

Technology is vital in PR, but you can't "set it and forget it." You need to connect with people and PR technology can help you do that. Get Brian Solis' tips for how to connect with people and see the role tech plays.
Oct 6, 2014

Make Pitches Irresistible Using These Insider Secrets

Want to know how the media view your pitches? Former CBS News executive Batt Humphreys pulls back the curtain to show you what reporters and editors really think of pitches and how you can pitch more effectively.
Oct 2, 2014

What If PR Stood for People and Relationships? Insights from Brian Solis!

Does PR really stand for public relations? It actually stands for a whole lot more. See the top 16 quotes from Brian Solis' ebook “What If PR Stood for People and Relationships?” and get it for free!
Oct 2, 2014

18 Measurement Insights from PR’s Top Minds

Measurement is vital, but so many PR pros are intimidated by it. Shake the fear by taking the advice of PR's top luminaries and use these 18 insights to gain measurement confidence and reap the benefits!
Sep 29, 2014

Infographic: Everything PR Pros Need to Know About Facebook Ads

Just when the Facebook ad landscape became too crowded, the social network overhauled its system. This infographic shows PR pros what they need to know before they create their next ad.
Sep 23, 2014

6 Ways to Find the Right Reporters to Pitch

There are so many pitching rules out there, but what good will they do if you can't find the right reporters to pitch? Here are six tactics that will help you identify the best reporters to pitch and earn coverage.
Sep 22, 2014

Vocus’ PR Solution Keeps the New Orleans Tourism Economy Strong

Thanks to Vocus, the New Orleans Tourism Marketing Corporation turned its PR from a cost-center to a profit center. Watch how Vocus' PR Suite helped make this happen.
Sep 17, 2014

Think Different: Regulated PR and Mythical Formulas

If Day 3 of AMEC’s Measurement Week in NYC had a one-word theme, it might be “different.” See how regulated brands use and measure social media and why no one-size-fits-all PR measurement formula exists.
Sep 16, 2014

Shankman on Customer Loyalty, Poulton Predicts the Future

Day 2 of AMEC in NYC started with a presentation from HARO founder Peter Shankman about how measurement plays a role in everyday events and closed with data scientist Matt Poulton discussing predictive analytics.
Sep 15, 2014

Social PR’s Value and Snackable Measurement Insights!

Missed AMEC Measurement Week in NYC? Get the highlights of the event, including Mark Schaefer's discussion of social media PR's value and other industry thought leaders discussing the state of PR measurement.
Sep 12, 2014

5 Ways to Overcome Roadblocks to Measuring Social Media

Zoetica Media founder Kami Huyse has heard every excuse in the book for why people aren't measuring social media. See her advice for overcoming five of the most common measurement roadblocks PR pros face.
Sep 12, 2014

What’s New With the Vocus PR Suite? Fall ’14 Updates!

Want to hear the latest news about the Vocus PR Suite? The Fall '14 release includes premium content monitoring, daily news reports, impact reports and topic recommendations. Check it out!
Sep 5, 2014

Social Media Updates: Facebook’s Future, Security and Spambots

What is Facebook's future? How are social networks beefing up security? What's up with Instagram spam? Get those answers and more in this week's roundup of all the social media news PR pros need to know.
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