Contributors

About

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Dec 16, 2014

PR Problems? There’s a Tool for That!

Need help meeting your public relations goals? There’s a tool for that. Kellye Crane’s “Tool School: PR Success in 2015” […]
Dec 10, 2014

Infographic: A Snapshot of the Evolving PR Tech Landscape

Content marketing. Social media. Measurement. Media relations. Big Data. Can you imagine doing your job without the aid of technology? Public […]
Dec 5, 2014

Viral Content: Q&A With Creator of Muppets Rapping ‘Hip Hop Hooray’

Adam Schleichkorn is no stranger to viral success. The 33-year-old Long Island resident’s most recent hit features Kermit the Frog […]
Dec 5, 2014

PR Tools Rule – Except When They Don’t

This is a guest post by Kellye Crane, founder of Solo PR Pro. I’ve never met a PR professional who […]
Dec 3, 2014

Email and PR – Better Together

This is a guest post by John Hayes, the UK Marketing Director at iContact. You might be surprised to hear […]
Nov 27, 2014

10 Reasons We Give Thanks This Year

Terra Dankowski, Gina Joseph and Adrienne Sheares contributed to this post. The best part of Thanksgiving (Yes, even better than […]
Nov 24, 2014

7 Social Media Design Ideas for PR Pros

This is a guest post by Anna Guerrero. Anna is Content Editor at Canva, an easy-to-use online design platform.  Attending meetings, […]
Nov 19, 2014

Infographic: The Social Video Starter Guide for PR Pros

This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco. […]
Nov 18, 2014

Succeed With Influencer Relations. Get Your Free White Paper!

Your target audience consumes the content you produce with skeptical eyes. Before they feel that they can make an informed […]
Nov 17, 2014

Why Content Marketing Fails…and How It Can Succeed

If you believe your content marketing works well, you’re in the minority. A recent study showed only 38 percent of […]
Nov 7, 2014

Why Pragmatism Drives Content Success: A Q&A with Arik Hanson

Remember when Red Bull sent Felix Baumgartner to the edge of space and had him jump? So many brands would […]
Nov 1, 2014

The Keys to a Modern PR Content Strategy

Public relations and the media have long been co-dependent. Traditional media has massive reach or attractive niche audiences, and PR […]
Oct 30, 2014

Win the Holidays with Real-Time PR: Download Our White Paper!

Real-time marketing went mainstream when Oreo’s tweet went viral during the 2013 Super Bowl. You know the one. Despite the cookie […]
Oct 27, 2014

The Secrets to Oreo’s Real-Time Success Revealed

Oreo, not the Baltimore Ravens, won the 2013 Super Bowl when its “Dunk in the Dark” tweet exploded. How did Oreo succeed in real-time? Replicate Oreo's success for your brand by following Alissa Blate's real-time PR tips.
Oct 17, 2014

It’s Time to Forget Business as Usual

Too often, people use outdated standards and metrics of success and benchmark their work against others who don’t challenge the status quo. True success requires questioning all of your processes and strategies. Get insights inspired by Brian Solis' most recent e-book.
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