Contributors

About

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Mar 4, 2015

6 Customer Service Insights From Peter Shankman

Three-quarters of customers in the United States experienced rudeness in an interaction with a customer service representative, according to Peter […]
Mar 2, 2015

The Smart PR Pro’s Guide to Turning Pitches Into Placements

Reporters at top publications receive dozens of pitches each day. That’s a lot of competition. Breaking through and earning coverage […]
Feb 24, 2015

Free White Paper: Why Slow PR Is the Way to Go

In a world of mobile technology and instantaneous updates, “slow” can make PR pros squirm. However, slow PR is the […]
Feb 10, 2015

Do’s and Don’ts of Media Pitching

“Your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” – […]
Feb 3, 2015

The Why & How of Using Pinterest for PR

Pinterest: it’s not just for wedding planning anymore. In May, the social media site had 30 billion pins, half of […]
Jan 26, 2015

The Rich Get Richer: The Rise of Visual Social & What It Means

Have you noticed that your time on social media involves more audio, video and images than it used to? If […]
Jan 22, 2015

The PR Potential of Pinterest: Q&A With Jennifer Cario

Facebook, Twitter and LinkedIn. Many communicators focus all their resources on those networks, but are they always best for helping […]
Jan 22, 2015

How Rich Media Can Help You Strike It Rich

If your content encompasses text alone, you’re missing big PR and marketing opportunities. Consider the rise of rich media social […]
Jan 12, 2015

Guitar Center Q&A: Riffs About Targeted Content and Media Relations

When Christopher Ian Bennett became Guitar Center’s VP of Communications and Corporate Affairs in 2013, he immediately identified challenges the […]
Jan 9, 2015

How PRs Can Succeed With Technology

This post is an excerpt from our “PR Tech: What’s in Store for 2015?” white paper. Consider all of the […]
Jan 6, 2015

State of the Media Survey Raffle – Official Rules

State of the Media Survey Raffle Official Rules Eligibility: NO PURCHASE OR PAYMENT IS NECESSARY IN ORDER TO ENTER THE […]
Dec 29, 2014

How Pinterest Can Help With PR

This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco. While […]
Dec 22, 2014

Seducing Search Engines: How to Optimize Headlines and Snippets

As search engines change, so too must content marketers. Thankfully, they don’t have to navigate the ever-changing search landscape by […]
Dec 19, 2014

4 Steps for PR Pros to Get Started With Sponsored Articles

This is a guest post by Ashley Sherman of DigitalRelevance, which specializes in content promotion and distribution. As a PR […]
Dec 16, 2014

Want to Be PR Tech Savvy in 2015? Get Our Free White Paper!

Data has all but taken over public relations. Advances in digital media and the growth of social media data has […]
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