Contributors

About

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Apr 23, 2015

What to Know Before Creating a Content Marketing Strategy

This post is based on our white paper “Outside-The-Box Content Marketing for PR.” A week into 2014, Mark Schaefer published […]
Apr 21, 2015

Branded Video Is Trending. Here’s What PR Pros Need to Know.

Wrap your mind around this. Google receives 4 million search queries per minute, about twice the number it received in […]
Apr 14, 2015

Tip Sheet! Drive Results at Events With Social Correspondents

 In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, […]
Apr 7, 2015

White Paper: Want Content Success? Think Outside the Box!

Content marketing is a crucial piece of content strategies. To be effective, though, it needs to keep up with the […]
Apr 2, 2015

5 Ways to Engage With Word-Of-Mouth

This post is based on information in our “Build & Evangelize Your Community With Word-Of-Mouth Marketing.” Word-of-mouth marketing (WOMM) comprises […]
Apr 1, 2015

How Big Was the Buzz at Social Media Marketing World?

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge […]
Mar 31, 2015

Master Multimedia Storytelling With a Free E-Book!

To truly make an impact with your story, you need more than just words. Electronic media has made it necessary […]
Mar 26, 2015

Tip Sheet! Turn Employees Into Social Superstars

Believe it or not, we trust our friends with how we spend our money. Four in five consumers said they […]
Mar 19, 2015

What Is Word-of-Mouth Marketing?

This post is based off the free Cision white paper “Build & Evangelize Your Community With Word-Of-Mouth.” What separates the […]
Mar 19, 2015

What #SMMW14 Got Right & How #SMMW15’s Even Better

With Social Media Marketing World kicking off on March 25, what better time to reflect on last year’s event? In […]
Mar 17, 2015

Free White Paper! Build & Evangelize Community With Word-Of-Mouth

Even in this age when we have access to more resources than we could possibly consume, we still trust recommendations […]
Mar 16, 2015

Peter Shankman’s 6 Rules for Creating Loyal Customers

Back in the old days, say 15 years ago, if you had a terrible experience with a brand, you could […]
Mar 11, 2015

Infographic: What’s the State of the Media?

For our newest findings, check out the State of the Media 2016 Report! If you made the safe bet that […]
Mar 9, 2015

Slow PR in the Digital Age

This post is based off of information from our The Practice of Slow PR white paper. Tools, technology and content make slow […]
Mar 5, 2015

Resources Recap: Slow PR

Want to succeed in this fast-paced public relations world? Go slow. Slow PR practitioners prioritize efficiency and targeted approaches when […]
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