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About

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Oct 15, 2012

Toyota Endeavour: 2012’s Finest Newsjacking PR Stunt!

Forget James Bond’s choice of drink; the best product placement happens when switched-on PR people seize real-life news opportunities to insert their brand into the headlines. This weekend’s Toyota Endeavour stunt made headlines around the world and we doubt whether advertising campaign could have had the same impact. Here are some other great examples of PR newsjacking stunts.
Oct 9, 2012

Diamond Nexus: Vocus Streamlined Our Online Marketing!

“Vocus makes it easier to do our job,” says Kyle Blades, Director of Marketing for lab-created diamond manufacturer Diamond Nexus. “It’s streamlined our process of creating and sending out content and we started seeing an impact straight away.”
Oct 8, 2012

Stay Positive! Or, The Dangers of Negative Marketing

Some of the tactics employed in this year’s presidential race are perfect to apply to your own marketing campaigns. However, when it comes to negative campaigning, you might be better off leaving it to the politicians and keeping your own campaigns positive. Here are five reasons why.
Oct 3, 2012

New Free Guide: How to Create Publicity for your Business!

Once upon a time, businesses hired PR specialists and agencies to drum up publicity. Now, thanks to the Internet and social media, your business can cut out the middleman and create your own publicity to attract customers. All you need is a story, one or two online tools, and our new free guide, “Publish…Promote…Pitch…Publicity!”
Sep 28, 2012

How to Handle Social Media Criticism Better than NFL Refs

In the wake of some questionable calls, NFL replacement referees felt the wrath of players and fans alike on social media this week and, by ignoring the online criticism, they most probably fanned the flames and missed the opportunity to create some positive buzz through engagement. Here are five businesses who took a better approach.
Sep 20, 2012

Five Ways to Defuse a Twitter Parody of Your Business

Twitter parodies know no bounds. In addition to celebrities and politicians, businesses are victimized, too. A Twitter parody of your business poses a threat because it can damage the brand you've worked hard to cultivate. Find out five ways to combat those pesky parody accounts.
Sep 14, 2012

Five Brands Who Redefined Their Markets with Clever PR

Yesterday, Nintendo presented its newest video game console, the Wii U, nearly six years after the original Wii launch redefined the profile of a video gamer through clever PR and marketing that targeted almost every segment of the over-25 market. As these brands all show, the transformative power of a creative PR campaign can go a long, long way.
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