Contributors

About

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

May 13, 2013

Todd Defren’s Five Tips for Leveraging Earned Media

Earned media is the most effective influencer of consumer trust, says online PR expert Todd Defren. Use these five tips from Todd's recent webinar to generate more of it and boost your marketing campaigns.
May 8, 2013

How to Meet Mad Men’s Elisabeth Moss at #Demand13

What’s cooler than hearing Elisabeth Moss (aka Peggy Olson from AMC’s Mad Men) speak at Demand Success? Meeting her.
May 6, 2013

10 Steps to Reinvent Media Strategy

If you value the trust of consumers and prospects, Earned Media is far and away the most effective influencer.
Apr 29, 2013

SafeAuto Drives National Publicity with Vocus!

Battling competitors with bigger marketing budgets, SafeAuto leveled the playing field with Vocus online news releases to generate national publicity.
Apr 29, 2013

8 Steps for Handling Online Criticism

Online haters can hurt your brand, damage reputations and drive away customers. Here are eight tips to defuse digital drama from Andrea Weckerle of CiviliNation.
Apr 24, 2013

8 Reasons Brands Should Have CEOs on Social Media

Many CEOs are hesitant to get involved in the social media revolution. Here are eight marketing and brand benefits that might change their minds.
Apr 1, 2013

Publicity: How to Identify The Right Story to Pitch

Publicity is vital for your business, but don't start pitching without a plan. Use this two-step process to strategize your brand's key message and the right story to illustrate it.
Mar 14, 2013

Supercollar: I’ve Had 200 Media Hits; Most Started With HARO!

“I don’t buy advertising,” says Jane Angelich of Supercollar. “A much better way to promote my product is to get somebody to write about it."
Mar 8, 2013

CastMedic Designs Gets National TV Publicity with Vocus

With no budget for publicity, Christina Daves turned to HARO publicity alerts from Vocus to promote her new business. The results were astounding.
Feb 7, 2013

Six Easy Ways to Generate Publicity for Your Business

Like anglers and their fish tales, customers are often dubious about the claims that businesses make in their marketing. However, businesses have a validation tool even more powerful than an angler's snapshot: third party publicity. Like angling though, you have to tempt journalists and bloggers to bite. Here’s how.
Feb 1, 2013

PRWeb Kicks Off 2,500,000 YouTube Views for Havard!

You may have seen YouTube sensation’s Havard Rugland’s incredible kicking skills on Good Morning America, on NBC Nightly News or on The New York Times website. But do you know that his story took off through PRWeb, the world’s #1 news release service from Vocus?
Dec 27, 2012

Eight Tips to Make Pitching Bloggers a Home Run

Whether gained via blog or traditional media, publicity aids your business with exposure, third-party validation, higher SEO, and other benefits. Though the perks are similar, the method of pitching bloggers and traditional media members differs in certain areas. Yes, many tips for pitching (like being relevant and brief) apply to both bloggers and journalists, but to assume bloggers and traditional media types are exactly the same is to miss publicity opportunities.
Dec 17, 2012

Three Quick Twitter Tips for Generating Holiday Publicity

Retailers bombard Twitter users during the holiday season with promotions, and many tweets get lost in the scrum. But there's another way to use Twitter to be more visible: harnessing the network's reach to generate publicity from journalists and bloggers.
Dec 11, 2012

How to Generate Holiday Publicity with Thought Leadership

For many B2B businesses, especially in service industries, generating publicity is less about the ‘stuff’ you can offer and more about the ideas, insight and expertise you can provide. Being a “thought leader” can lead to lots of holiday media opportunities, but how do you get there? Here are three ideas.
Dec 4, 2012

Three Easy Ways to Pitch for Holiday Media Publicity

At the end of the year, everyone has the holidays on their mind - and that includes journalists and bloggers looking to satisfy their readers’ craving for holiday content. By making your business available and and providing strategic pitches to the media, you can enjoy a marketing gift that keeps giving: media publicity. Here are three easy but effective approaches.
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