Contributors

About

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Jun 27, 2013

Ike Pigott: How to Do Brand Journalism

Faced with declining media coverage after several local newspapers reduced their publication frequency , Alabama Power became its own media outlet. Here's what Ike Pigott learned along the way.
Jun 26, 2013

Rohit Bhargava’s Five Tips to Make Customers Like You

Even superior products don't necessarly succeed, says Likeonomics author and Demand Success speaker Rohit Bhargava. To win at marketing, you have to make customers like you.
Jun 25, 2013

Jay Rosen’s 10 Social Media Tips for Journalists

Social media has changed journalism forever, says NYU professor and Demand Success speaker Jay Rosen. Reporters and outlets need to adapt. These 10 social media tips from Jay's presentation will help.
Jun 24, 2013

The Greatest Demand Success Content from the Web (So Far)

Demand Success concluded the afternoon of June 21, but attendees of the marketing conference are still riding high if social media and blogs are any judge.
Jun 21, 2013

#Demand13: Elisabeth Moss Answers Marketers’ Questions!

Esteemed actor Elisabeth Moss took questions from the crowd about business, writing and marketing at Demand Success about her role as Peggy Olson on AMC’s hit show “Mad Men.”
Jun 21, 2013

#Demand13 Liveblog: Jeremiah Owyang’s Collaborative Economy

What are the disruptors affecting digital businesses in 2013? At Demand Success, Jeremiah Owyang delivered insights from Altimeter Group, detailing the latest media trends and explaining how media is converging.
Jun 20, 2013

#Demand13 Liveblog: Red Cross’s Wendy Harman on Social Media

Wendy Harman's #Demand13 session provided lessons from the Red Cross Social Media Command Center on real-time response and crisis communications: marketers take note.
Jun 20, 2013

#Demand13 Liveblog: Joe Pulizzi on the Content Revolution

The use of search and social media to research businesses has created a content marketing revolution, says Joe Pulizzi. This morning, he showed us how to develop quality content, leverage emerging trends and connect with social media.
Jun 20, 2013

#Demand13 Liveblog: Arianna Huffington: Marketing Megatrends

At Demand Success 2013, Arianna Huffington discussed the latest online and social media trends, revealing her vision of a hybrid future where traditional and new media become one.
Jun 17, 2013

9 Ways to Generate Publicity With Social Media

With journalists now monitoring social media for the latest stories, a groundswell of buzz around your news can get you into the headlines. Here are nine ways to approach it.
Jun 13, 2013

Mellow Mushroom: Our Vocus Suite Supports 150+ Restaurants!

Mellow Mushroom's PR went from unstructured to centralized thanks to Vocus PR Suite. Find out how the brand delivers local and national publicity success to its franchisees.
Jun 12, 2013

Two Ways to Attract Publicity Without A New Story

Earning publicity doesn’t always require pitching a fresh story to reporters and bloggers. Instead, you can attract them to you with these two straightforward PR techniques.
Jun 7, 2013

Links We Love: Repurposed Infographics, Targeted Video and Mad Mob

A print ad did what? Find out how one Brazilian company's old school print ad generated new school buzz and the week's top marketing news in Links We Love.
Jun 4, 2013

50 Astonishing Mobile Search Stats and Why You Should Care

Phones are now the go-to tool for communicating, emailing, social networking, checking the time, killing time, taking photos and - increasingly - finding and researching businesses. Here are the numbers...
May 15, 2013

10 Essential Ways to Optimize for Local Search

Just because your website is optimized for “regular SEO” doesn’t mean that it’s optimized for local search. Here are 10 musts to optimize for local search.
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