Contributors

About

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Feb 13, 2014

The View from Twitter: Corporate Communications Go Tweet

Social media has opened up corporate communications. See the brands who use Twitter best and meet the newest Demand Success speaker, Twitter's Karen Wickre.
Feb 6, 2014

What’s the State of the Media?

For our newest findings, check out the State of the Media 2016 Report! The media continued its lightning-fast evolution in […]
Jan 14, 2014

Seven Tips to Ignite Audiences with Powerful Ideas

Can you start a revolution in five minutes? Ignite at Demand Success 2014 will give you the opportunity. Pitch your idea and use these seven tips to inspire audiences in minutes.
Nov 13, 2013

Word of Mouth: The New Media Relations

Now that every brand has direct access to media, you aren’t limited to reaching out to journalists and reporters for coverage. You can go straight to your loyal customers to do the work for you.
Oct 24, 2013

Social Media PR Hacking: Your Questions Answered

Last week, Ian Greenleigh showed us how to hack social media to reach journalists directly. Here, he answers your questions on tweeting, following up, and establishing credibility.
Oct 21, 2013

How to ‘Hack’ Facebook to Get Press Coverage

Trying to engage a top industry reporter but not getting anywhere? Use the social media side door with this Facebook 'hack' from social PR expert Ian Greenleigh.
Sep 24, 2013

How To Create a Three-Step PR Crisis Plan

Are you prepared for a PR crisis? Comms expert Ike Piggott explains how to build a threat matrix, assign roles, and use active listening to anticipate and defuse threats in real-time.
Aug 29, 2013

Paywalls and Publicity: What’s the Impact?

You made the perfect pitch and garnered publicity from a major news outlet. That’s a sweet win for your brand. But what are the benefits when publicity lands behind a paywall?
Aug 15, 2013

Coswick Hardwood: Vocus Eliminated Our Slow Season!

“January and February are our industry’s slow months,” says Olya Ianovskaia of hardwood flooring manufacturer Coswick Hardwood. “Everyone has a slowdown in sales…except us.”
Aug 12, 2013

Five Reasons Jeff Bezos Got a Bargain for The Washington Post

The Amazon chief didn’t have a coupon, but he still got a great deal for The Washington Post last week - especially from a marketing and PR viewpoint. Here's why.
Aug 5, 2013

Vocus Helps an Architectural Photographer Go Global

Photographer Ellen Fisch used email and social media marketing but still struggled to get online visibility for her business. Then, she tried the Vocus Marketing Suite. Here's the full story.
Aug 5, 2013

Be a Brand in Demand: Stacey Miller’s Advice for Marketers

Your personal brand is the X-factor that separates you from your competition and finds you new opportunities throughout your marketing career. These brand-building tips will help you become a brand in demand.
Jul 17, 2013

What Is Facebook’s Future?

Facebook is the world's biggest social network, but Millennial migration and other problems threaten its perch as a marketing must. Here's the network's future as viewed by a panel of experts at Demand Success.
Jul 10, 2013

Eight Killer Slide Decks from Demand Success!

Hip to the latest marketing trends? From email marketing to brand journalism, eight Demand Success speakers share their presentations that deliver the strategies you need to become a marketing success.
Jul 1, 2013

Guy Kawasaki: How to Build Social Media Influence in 10 Steps

Social networks have made marketing and reaching audiences easier. But with so many people using social media, how can you stand out as an influential voice? Take Guy Kawasaki's advice.
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