Contributors

About

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Feb 28, 2014

Branding Rule: One Chance, One Message

What does "City Slickers" teach about branding? You get one message and often one chance to connect with your target audience. Be creative, relevant, smart and know they may remember one thing.
Feb 27, 2014

Branding Rule: Create Amazing Customer Experiences

Your brand isn't the aspiration for what you aim to become. Ford's Scott Monty says businesses build strong brands by creating positive customer experiences day in and day out.
Feb 26, 2014

Branding Rule: Stop Sending, Start Listening

The term 'brand' references marks put on steer to show ownership. Today, many brand messages belong on a steer's rear. Shel Israel says great messengers listen and respond to customers.
Feb 26, 2014

The State of Newspapers: What Marketers Need to Know in 2014

Newspapers innovated but also succumbed in 2013. As the news industry continues to evolve, see what marketing and PR pros need to survive in 2014 and beyond.
Feb 25, 2014

Branding Rule: Mix Results With Character Values

How do you define your brand? Selma Bouhl and Seth Spiro of The American Red Cross say that your brand has to be rooted in your values and "reason for being."
Feb 24, 2014

Branding Rule: Inspire Customers, Employees and Stakeholders

What's the most important part of a digital strategy? Inspiration. Paull Young of charity: water says igniting passion in customers and employees will turn them into advocates.
Feb 24, 2014

Social Sochi: Social Media Takes Gold at the Olympics

The thrilling Sochi Games have ended, but this may be remembered as the Social Media Olympics. Athletes, sponsors, the USOC and more joined in the social fun. Demand Success speaker Jeff Bliss breaks down the results.
Feb 23, 2014

Branding Rule: Maintain Health for Limitless Results

Avoid junk food and keep your heart healthy. The same advice a physician gives works for people looking to keep a brand healthy, says Pamela Mulder Ratti of Fadeproof.
Feb 22, 2014

Branding Rule: Follow Your Heart, Then Data

Need help building your brand? CHIEF's Chris Lester has advice to help you create a powerful one: Follow your heart to build your brand and follow data to market it.
Feb 21, 2014

Branding Rule: Love Your Customer

Need help building your brand? Listen to your customer not as an anthropologist but as a trusted friend. Eric Duehring's branding rule will help you understand customers holistically.
Feb 20, 2014

Branding Rule: Look In the Mirror

Focusing too much on competitors will harm your brand. C.C. Chapman suggests taking a long, hard look at your own brand and developing a strategy based on what you really are.
Feb 20, 2014

5 Ways to Update Your PR Strategy for 2014

Media had a tumultuous year in 2013. Did your PR strategy keep up with the changes? Update your 2014 PR strategy with five tips and get even more from Gini Dietrich's webinar.
Feb 19, 2014

Branding Rule: Make and Keep Commitments

Need a brand rule to live by? Make and keep your commitments, says Human Business Works CEO Chris Brogan. Brands succeed and fail based on their reputations for delivering on promises.
Feb 19, 2014

A Scandalous Keynote Takes the Demand Success Stage

Judy Smith honed her skills through her experiences with some of the most historic and sensational events of our time, including Enron and the General Petraeus CIA scandal. Now "the fixer" will deliver the closing keynote at Demand Success.
Feb 18, 2014

Want to Engage Reporters? Understand How They Use Social

The way reporters and journalists use social media is evolving. Get ahead of the competition and drive publicity by identifying reporters' social media habits with Vocus' State of the Media Report.
1 2 3 … 9 10 11 12 13 14

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.
  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.
  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.
  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.