Contributors

About

Adrienne Sheares is an enthusiast for all things social media. On the rare times she’s not on social media, she loves watching any cooking show and frequently pretends she’s a “Top Chef” contestant in her kitchen. You can find her on Twitter at @SocialMediaDC.

Aug 11, 2014

4 Ways to Take Over the Media

“To be in the media, you have to become the media,” says Lee Odden, author of “Optimize.” Stop waiting for […]
Aug 4, 2014

Three Ways to Generate Publicity for Your Brand

As a PR professional, you’re tasked with not only building and maintaining media relationships but also generating consistent, quality coverage. […]
Jul 28, 2014

How to Manage Your Online Reputation

Managing brand reputation, especially in today’s digital age, can be challenging. Everyone from the media to business partners and consumers […]
Jul 21, 2014

How to Win Big With Social Media

Communications professionals are always looking to take home the big win when launching social media campaigns. Big wins are rarely […]
Jul 18, 2014

Social Media Updates: World Cup Records, New Twitter Analytics and Instagram’s B’day

Because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes. The World Cup helps Facebook users break a record, Twitter rolls out a new analytics dashboard and Instagram turns four!
Jul 15, 2014

How Scribendi.com Increased Visibility and Growth with PRWeb

  Starting small and finishing big Before Scribendi.com had 20 in-house employees, 200 remote employees and a multi-million dollar revenue […]
Jul 14, 2014

How to Use Content to Reach Your Target Audience

Content creation is a crucial component of a PR professional’s job. Meaningful content like press releases, blog posts, bylines, ebooks […]
Mar 5, 2014

Scandalous Marketing: Drive Social Engagement During Downtime

In between product launches or during the offseason, your brand can lose social media momentum. Follow the example of ABC's hit show "Scandal" to keep fans engaged even during downtime.
Feb 24, 2014

Farmed and Dangerous: An (Un)Branding Lesson from Chipotle

Chipotle has broken all the branding rules with its series Farmed and Dangerous. Here's why (un)branding works and how you can succeed like Chipotle by using it yourself.
Jan 6, 2014

Do Mobile Customer Service Better In Three Steps

Whether in-store or online, poor customer service kills brands. Developer Josh Michaels spoke at MoDevEast, where he shared three tips that will keep mobile customers happy.
Nov 22, 2013

Zappos vs. Kanye: How To Deflect Brand Criticism With Humor

What do you do when a huge influencer criticizes your brand publicly? Zappos turned things around with their cheeky real-time response to Kanye West.
Nov 8, 2013

Want to Market to Millennials? Get Nostalgic.

Although many millennials live only a block away from home, they still love to reminisce on social media about the good times of childhood. Here's how your brand can get in on the action.
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