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About

Adrienne Sheares is an enthusiast for all things social media. On the rare times she’s not on social media, she loves watching any cooking show and frequently pretends she’s a “Top Chef” contestant in her kitchen. You can find her on Twitter at @SocialMediaDC.

Oct 6, 2014

PR Is for People and Relationships

The beloved and dynamic duo, best-selling author Brian Solis and illustrator Hugh MacLeod of (Gapingvoid), are back in action with […]
Oct 3, 2014

Top 50 Social Media Influencers on Twitter

Who are the PR industry's top tweeters? We used our proprietary technology to find the 50 best. See who made the list, bulk up your Twitter feeds and bask in the bursts of 140-character knowledge.
Oct 2, 2014

Tell Us the Future of PR and Win an iPad

Here at Vocus, we're proud to sponsor along with Cision, best-selling author, Brian Solis’ new eBook, “What If PR Stood for People and Relationships?.” This book outlines a new future for PR and technology. We want to know what you think the future of PR looks like. Enter our to What's The Future of PR" hashtag contest to win an iPad Air.
Sep 26, 2014

Social Media Updates: Social Ads, Twitter Goes to the Movies and Google Updates

Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to the user experience. This creates new opportunities and challenges for PR pros. Pinterest works with the media, Instagram goes to the UK and Google Plus decreases promotion. Here’s a roundup of this week’s social media news and updates.
Sep 25, 2014

The Santa Cycle and Its Impact on The News

The calendar is barely into autumn and the stores are heading into December. The increasingly early launch of the “big” shopping season has become more like a policy of mutually assured deductions. Learn how this transformation changes how PR pros should think of pitching the media.
Sep 19, 2014

Measure Your Work!

Now that AMEC Measurement Week is over, it’s time to put everything we learned into practice! Measuring your PR efforts […]
Sep 19, 2014

Measurement: Don’t Get Caught in the Weeds

Measurement's about more than collecting numbers. Our friends at NPR share how they strategized their measurement efforts to create the new NPR One mobile app, using focus and data.
Sep 18, 2014

RIP AVE and Hello Big Data for PR

PR pros can no longer run away from data. To succeed in modern day PR, practitioners need to embrace having the ability to track PR like never before and leverage it to achieve success.
Sep 15, 2014

Get Ready to Measure!

This week, September 15-19, is AMEC Measurement Week! Are you ready to measure your PR?   According to Vocus CEO Peter […]
Sep 11, 2014

Social Reach: Put Your Money Where Your Mouth Is

Facebook pages rarely have a reach of 6 percent. What can you do? Leigh George of Social Ogilvy says it's time to expand your social reach with native advertising and gives you three tips for doing so.
Sep 8, 2014

Blend Digital and Traditional for Greater PR Impact

People expect traditional events like tradeshows or press conferences to be wedded with digital media. The expectation creates more work […]
Sep 2, 2014

3 Ways to Become a Sought-After Media Resource

While pitching content every day can be a thankless job, media relations can create value and generate coverage. The more […]
Aug 28, 2014

What Is PR 2.0? Cookie Cutter PR Beware!

The same old approach to PR won't work in the future. You need something new. You need something you. Get the best practices you need to survive in a PR 2.0 world from the thought leaders at Weber Shandwick.
Aug 25, 2014

Optimize Your Content Marketing for PR Success

PR isn’t simply about garnering media coverage. It’s about building and maintaining relationships, too.   To accomplish both, PR pros […]
Aug 18, 2014

Use PR to Promote Your Content Marketing

For measurable outcomes, “great content needs to be paired with great promotion,” says Kevin Bailey, CMO of DigitalRelevance. The days […]
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