About
This author has yet to write their bio.Meanwhile lets just say that we are proud contributed a whopping 22 entries.
Contributors
Aug 8, 2013
Great Marketers Are Culturematics At Heart
Culturematics - a term coined by marketing expert Grant McCracken - are creative, culture-obsessed people who discover domains and product categories that nobody else knows exist.
Aug 1, 2013
How to Write a News Release That Wins
PR expert Ardi Kolah has written more than 1,000 news releases in his PR career so far. Here are his top tips for creating a release that journalists and bloggers can't ignore.
Jul 25, 2013
Why Risk Management Beats Risk Mitigation in PR
Building a robust reputation for your brand requires a degree of campaigning flair, disruption, and effective risk management - plus a fair amount of risk!
Jul 11, 2013
A Quick Guide to Neurochemicals for Marketers
The neurochemicals of customers' brains may affect the way they buy from your website, say experts in online persuasion persuasion psychology. Can marketers optimize for different brain types?
Jul 4, 2013
Online Tribes Are the In-Crowd Marketers Must Connect With
Today's most successful marketers are combining data and engagement to connect with online ‘tribes’ of consumers in fast moving and highly competitive market segments.
May 23, 2013
Creative Marketing Lessons From the Music Industry
Consumers today see the world in terms of 'phoney' and 'real'. They want something genuine and authentic from someone that reflects their own values - a fact the music industry knows well.
May 16, 2013
Are You Leaving Your PR to Chance? Get Serious!
The days of the “hit and miss” approach to PR are numbered, says Ardi Kolah. Here’s how to properly plan your performance objectives and take the guesswork out of your campaigns.
