Ah, the smartphone—a brilliant device with rapidly shifting parameters. Though Android now owns roughly 42% of the smartphone market share, Apple continues to lead innovation in mobile technology—with operating systems extensible through apps, the availability of multimedia features, and of course, a gorgeous, sleek design that’s nothing more than expected from Apple.
As mentioned in this ComputerWorld article we tracked Twitter conversation during the October 4th announcement and found 69% of the comments were negative. Using Visible Intelligence, we continued to listen to the conversation throughout the week across all social media channels to see what the sentiment was around the announcement of 4S instead of 5. Here’s what we found:
