At midnight last night, part one of Twilight’s Breaking Dawn movie series opened in theaters everywhere… The first night of what’s expected to be a busy movie weekend bringing out the craziest of “Twi-hards.”
This week’s featured profile is
… Breaking Dawn!
Regardless of the fact that I most definitely have plans to go see this movie tonight like a pre-teen girl, there has been a lot of social buzz around the first movie installment of the fourth book in the Twilight series.
So, here’s a quick look at the social media activity about Breaking Dawn over the past week:
- Over the past 7 days, there have more than 58,453 mentions posted in anticipation for the movie across the social Web.
- There were 43,600 unique authors on Twitter with a total potential impact of 2,401,886 people.
- Apparently people were excited for the movie release, with 65% of mentions on Twitter expressing positive sentiment, 15% neutral and 20% negative… On Facebook, 76% of mentions were positive, 12% were neutral and 12% were negative.
- The top influencers by impact on Twitter include @JustJared, @cutblog, @jedmadela, @CELEBUZZ and @unmarketing based on number of followers.
- @viralheat identified 14,397 leads with its Human Intent feature.
- On Twitter, 43% of mentions were RTs and the top day for posting was Tuesday.
- Here are some Chips Ahoy-mentioning tweets, just for fun:
- @Twilight: RT this if you can’t wait to see #BreakingDawn tomorrow at Midnight!
- @MTV: Taylor Lautner’s only shirtless ONCE in #BreakingDawn?! http://at.mtv.com/Vo4 WAH WUUUUUH.
- @MagicalEmi: I have survived breaking dawn, woo hoo! I watch it for Seth, really. He’s adorable like a puppy.
Are you going to see Breaking Dawn (or have you seen it already)? #TeamEdward or #TeamJacob? 
