Social media is more than just a useful tool for businesses; it has become increasingly imperative for newspapers to share content, engage readers and break news on various platforms if they want to stay in the game. The country’s national newspapers have amassed huge followings with Twitter “Klout” scores to be envied. So what papers can we deem our social media heroes? inVocus has compiled a list of popular newspapers based on Twitter followers and Facebook “likes.” The newspapers below are tops in terms of social media, and were vetted from top-tier papers, which based on our methodology includes the largest circulated paper from each state and the next 50 highest circulation papers from across the country. Most papers have multiple Twitter streams for various sections of the paper, so we’ve only based the numbers on each paper’s main Twitter account. Since the New York Times is No. 1 in both categories, we’ve also listed the next top 10. All numbers below reflect the most current tallies as of this morning:
Twitter Followers
New York Times (@nytimes): 5,062,758
Wall Street Journal (@wsj): 1,714,208
Washington Post (@washingtonpost): 984,312
USA Today (@usatoday): 305,050
Los Angeles Times (@latimes): 280,823
New York Post (@newyorkpost): 263,071
Chicago Tribune (@chicagotribune): 83,466
New York Daily News (@nydailynews): 65,787
Miami Herald (@miamiherald) 64,021
Atlanta Journal-Constitution (@ajc) 63,414
Denver Post (@denverpost): 55,287
New York Times: 2,184,488
Wall Street Journal: 493,044
Washington Post: 381,370
Los Angeles Times: 228,013
Denver Post: 147,612
USA Today: 112,179
Christian Science Monitor: 55,657
New York Post: 45,178
Chicago Tribune: 48,429
St. Louis Post Dispatch: 38,079
Miami Herald: 32,101
–Katrina M. Mendolera