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Jay Elsen, sports director / anchor
KELO-TV
(605) 336-1100
jelsen(at)keloland.com
www.keloland.com

Jay Elsen is only interested in press releases pertaining to sports news and events in his region. “Most of the time it’s pretty focused centrally on South Dakota, southwest Minnesota [and] northwest Iowa,” he says. Pitch him by e-mail; he accepts high-resolution images and attachments. He asks that pitches be concise with all the important information at the top. Elsen does not appreciate when PR people set up press conferences for information that could be delivered in an e-mail.

KELO-TV is a CBS affiliate serving the Sioux Falls, S.D. area.

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