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Rick Russell, news director
WJTV-TV
(601) 944-4924
rrussell(at)wjtv.com
www.wjtv.com

Rick Russell is interested in receiving press releases or story ideas dealing with local people and the issues that affect them personally. “Make sure the human angle is included,” he says. “Talking to officials doesn’t interest the public [and] it really doesn’t interest the news organization.” Pitch him by e-mail; he accepts high-resolution images and attachments. He does not appreciate when PR people give him late notice for a story. “If you’re trying to contact [us] the day of for coverage of a story, it’s probably not gonna happen,” Russell says.

WJTV-TV is a CBS affiliate serving the Jackson, Miss. area.

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