Headlines grab attention. A good headline is a pithy statement that compels a reader to want more – it is bullet number one on our list of quick tips for effective news releases.
Headlines are important for readers, for search engines and for social media – especially if you use PRWeb’s TweetIt to publish your release on Twitter. And publishing to Twitter is a good idea to drive additional traffic – one customer found a 400% increase in traffic, which he partially attributes to Twitter.
TweetIt enables PRWeb users to pre-schedule the posting of their news release on Twitter to coincide with the publication of their release on PRWeb.com. This is especially convenient for early morning announcements. In addition, PRWeb automatically shortens the URL to save you characters given Twitter’s 140 character limit.
But there’s a caveat: you’ve got to write a headline. By default, PRWeb generates a generic headline that reads, “See my press release here” where a clever headline would to much better to capture reader interest. You can use the same headline as your news release or, write something custom tailored for your followers on Twitter.
