At long last, Friday is here! Get your weekend started with this week’s roundup of our top five reads.
Stat of the Week
It’s common practice now for businesses to adopt social media. It’s rare, though, according to a survey by SHRM, for businesses to measure their social success. Study: Only 21 Percent of Companies Measure Social Media – via Ragan PR Daily
List of the Week
You’ve won loads of fans and followers on social networks. Great work! But now what? Here’s a guide to help you turn those fans and followers into customers. 5 Tips for Moving Social Media Leads Into the Sales Funnel – via Social Media Examiner
Tip of the Week
Peter Shankman, Vocus’ VP and Small Business Evangelist, recently merged his personal and fan pages on Facebook. Find out what he learned along the way. And PS: If you find Peter’s musings insightful, sign up for the 2012 Vocus Users Conference – he’s keynoting! Lessons a Month After Merging My Facebook Personal and Fan Pages – via Peter Shankman Blog
Stroke of Genius of the Week
WWE and its hallmark event, WrestleMania, have struggled to stay relevant over the years. With a social strategy this year, though, they’re changing that. How WWE Is Making WrestleMania More Social Than Ever – via Mashable
And Finally…
Thinking about launching a tech start-up? American Express has a FoundersCard that’ll help. FoundersCard: The Elite ‘Black Card’ For Entrepreneurs – via CNN Money
