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Peggy Phillip, news director
KSHB-TV
(816) 932-4141
phillip(at)nbcactionnews.com
www.nbcactionnews.com/default.aspx

Peggy Phillip is interested in receiving anything with a local angle that will appeal to her audience, including stories about the economy and personal finance. “Any stories that deal with pocketbook issues, saving money, understanding the chaotic financial situation that our country is in, making sense of the very complicated world we live in – those kinds of stories do resonate,” she says.

Pitch her via e-mail at newstips(at)nbcactionnews.com. Include a clear subject line. High-resolution images and attachments are accepted. “I’m looking for local experts and local angles,” Phillip says. Also, she advises PR persons to “fully disclose” commercial interests when pitching stories, and avoid calling prior to and during live newscasts.

KSHB-TV is an NBC affiliate serving the Kansas City, Mo. area.

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