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POP has hired Justin Rosenblatt as executive vice president of original programming and development. Rosenblatt comes to the network from CW where he was the senior vice president of alternative programming from 2014 until 2016, and had served as the director of alternative programming. He also previously worked as the senior director of programming and series development at MTV2. Rosenblatt replaces Paul Adler whom left his position after more than 16 years. Follow POP on Twitter.

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