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Fortune has announced several new hires alongside the launch of Venture, a new vertical on Fortune.com covering startups and entrepreneurs. Lauren Covello has been named editor of the section; she joins from Entrepreneur.com, where she most recently served as managing editor. Additionally at Fortune, Rachel King, previously a writer for CBS Interactive, has been tapped as technology editor. Rounding out the hires are reporter Lucinda Shen and staff writer Sy Mukherjee. Shen, a recent college graduate and former Business Insider intern, will write for the website. Mukherjee will oversee the launch of an e-newsletter geared toward the healthcare and pharmaceutical industries, and generally covers healthcare, pharma, medicine and bioscience for Fortune.com. He has previously written for BioPharma Dive and Think Progress.

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