Here are some of the media industry stories we’re following this week:
It’s a Wrap: As millions tuned in Sunday night to see what the future would hold for Mad Men’s Don Draper and advertising, Coca-Cola came out on top dominating the Twitter conversation (PRNewser); The Late Show draws in largest audience in two decades as David Letterman bid farewell to late night on Wednesday (Variety); Mark Frons, SVP and CIO at The New York Times, has announced that he is leaving the publication after nine years with the company (Capital New York).
Social Buzz: President Obama has joined Twitter, promptly follows all Chicago sports teams except The Cubs and WNBA’s Chicago Sky (The Hill Talk); Snapchat CEO Evan Spiegel gives a commencement address and talks about why he didn’t sell (re/code); in addition, Snapchat has teamed up with musician Josh Legg to offer music videos for the first time (NYT).
What’s Now/Next: Refinery29 announces R29 Originals, a new project featuring scripted series and short documentaries in partnership with some big name celebs (Fast Company); Kate Lanphear has rebranded Maxim‘s “Hot 100” from cheesecake to cultural relevance, and brings Taylor Swift and Roxanne Gay along for the ride (Capital New York); David Enrich points out that all seven bylines on the front page of Monday’s Wall Street Journal belong to women (via Twitter).
[Image courtesy of Martijn vdS on Flickr]
