When I was at college, I shared an apartment with a trainee chef. His passion for food was almost surpassed by his love for his collection of chef’s knives. To say they were his pride and joy would be an understatement.
He seemingly had a different knife for every culinary adventure and boy could he cut. The knives were like an extension to his arms and when he was in action, his hands were a blur.
Needless to say, these knives were expensive. He told me they were the best that money could buy and as tools of his trade, were worth every penny.
While he would have been capable of creating good food without his premium collection of cutting instruments, he most certainly would not have been as efficient, as precise and as happy in his approach to creating culinary masterpieces if he had to endure working with the blunt, old, supermarket-bought knives in our kitchen drawer.
It’s the same with social media technology.
You can get a lot done with low-cost, off-the-shelf technology but the end results will always leave you wanting for more.
To create truly stunning results from your social media activity, you need the technology in place that cover all eventualities, helping you monitor, engage, publish and analyze social media conversations quickly and efficiently. But that is only half the recipe for success on social media. You also need sharp technology that integrates with your existing enterprise systems – such as your CRM or marketing automation software – keeping your social media team and the wider enterprise happy and productive.
If you are looking to create truly stunning results from your social media activities and enhance the meat and potatoes of your business operations – you need to get technology in place with a real cutting edge.
To find out how Viralheat can help you maximize your ROI from social media, join us for a free product demonstration every Thursday at 1pm (PST), 10am (EST), 6pm (UK).
Photo credit: Rob van Hilten
