It continues to echo across the web. Email marketing still has the best return on investment of any other marketing tactic. Are you dedicating time and resources to a sound email marketing strategy? If you’re looking to pump up the volume, we’ve compiled a list of the top 50 email marketing influencers on social media to get the latest news, tips and tactics from.
Factors considered in the list include: high volume of recent, on-topic tweets related to email marketing, a dedicated niche of community followers, engagement on their email marketing related tweets, and their “cone of influence,” or, in other words, their connections to other industry marketers on social media.
The list includes influencers globally representing eight countries, including the U.S., U.K., Canada, Australia, Netherlands, Germany, Belgium and Israel. In total, they have over 150,000 followers with an impressive reach of approximately 6,822,203 people.
In alphabetical order below, you’ll find their name, bio, and most recent email marketing related tweet:
1) Chris Arrendale
Email Deliverability, Privacy, & Software Geek. Passionate about email marketing & privacy. I also tweet about wine. Known for wearing white shoes and karaoke!
Wake up marketers – CASL & Email Deliverabilty impact business http://t.co/D5XkBYt9kk via @erikawg @_ANNUITAS #CASL
— Chris Arrendale (@Arrendale) July 1, 2014
2) Mark Brownlow
Business writer, content creator, observer, soccer dad. Owner of Email Marketing Reports. Columnist at SmartInsights.
Testing email subject lines? Read this first –> http://t.co/e0IfjgiB07 Test examples and tips from @tawatson — Mark Brownlow (@markbrownlow) May 5, 2014
3) Scott Cohen
VP of Marketing @inboxgroup. Email Marketer. Sports Nut. Dad. Opinionated Cynic. Tweet about those things. Blogger on @scottwritesall and other places.
Good read -> RT @halamamartin: The nuances of navigation in email http://t.co/UPFeN28zyN via @experianmkt
— Scott Cohen (@scottcohen13) June 23, 2014
4) David Daniels
CEO of The Relevancy Group. Longtime marketing industry analyst, David is recognized as one of the most influential voices in the email marketing industry.
my guest blog for @DMA_USA Connecting with Consumers in a Mobile World | Direct Marketing Association http://t.co/9DbQeGfaND — David Daniels (@EmailDaniels) June 27, 2014
5) Dennis Dayman
Dennis has more than 20 yrs of experience combating spam, security/privacy issues, data governance issues, and improving email delivery. Frequent seed investor
Social Selling | The Top Four Ways People Reconnect, and the One That Works Best. http://t.co/DaXWLVF9hz @NeedNudge
— ddayman (@ddayman) June 25, 2014
6) Daniel Faggella
Dedicated to the vigilant pursuit of the future of sentience, technology and human potential. Founder of http://TechEmergence.com and CLVboost consultancy.
Featured in @marketingland today: 3 Fool-Proof Email List-Building Strategies With Facebook http://t.co/IzjNh1iZFJ — Daniel Faggella (@danfaggella) June 17, 2014
7) Skip Fidura
Digital marketer, CSD @dotMailer and Chairdude of @DMAEmail helping clients acquire, convert, and retain customers.
Great presentation by @zaratimms from @AvivaUK. Key takeaway – Sending more email made a lot more money.
— Skip Fidura (@skipfidura) July 1, 2014
8) Tamara Gielen
Receive weekly email marketing tips by email and get access to 50 simple but highly effective email marketing tips at http://www.plan2engage.me
Stat of the day: More than 70% of 18-44 year olds report using their phone to read email http://t.co/YLVyLRlga8 — Tamara Gielen (@tamaragielen) June 30, 2014
9) Natalie Giddings
Family + Latte + Marketing
Email Marketing Growth Hacker Tips http://t.co/7R3t7VOSHP
— Natalie Giddings (@nataliegiddings) July 1, 2014
10) Nate Goodman
Small business advice, WordPress websites, & email marketing stuff for the rest of us! Grab a cup of coffee and join the conversation. http://thoughtreach.com
Group Therapy: Connecting Your E-Commerce and Email Service Providers http://t.co/V0nmES43ph — Thought Reach (@ThoughtReach) July 1, 2014
11) Sarah Greesonbach
I write about #Marketing, #Technology, #Career, and #PersonalFinance (& more). I’ve been told I’m a keeper.
If you have to say “We Care” “You’re Valuable” in phone & email messages, your service isn’t speaking for itself. #CustomerExperience
— Sarah Greesonbach (@awyeahsarah) June 26, 2014
12) Luke Guy
Blogger, Young Entrepreneur, Graphic Designer, Business Insider.
Is There Risk In Your Product?: Risk is a scary thing, definitely when it comes to you pulling out money. So t… http://t.co/Tz04auKhga — Luke Guy (@imlukeguy) June 21, 2014
13) John W. Hayes
Marketing Strategist and Contributing Author @iContact & @Vocus, Author of #BecomingTHEExpert @Brightwordpub, Content Marketing & Email Marketing Speaker
How Do You Sell Chicken Nuggets by Email? https://t.co/FYBmjiWDWg
— John W Hayes (@john_w_hayes) July 1, 2014
14) Phil Hollows
CEO of http://FeedBlitz.com , the feed, email & social media marketing automation service & premium FeedBurner alternative http://bit.ly/amYQAO
Yup! RT @brianclark Email “Nearly 40 Times Better” for Acquiring Customers than Facebook and Twitter: http://t.co/0p5WmrbcLX — Phil Hollows (@phollows) July 1, 2014
15) Simms Jenkins
CEO of @BrightWave, North America’s leading email marketing agency. Author of @NewInboxBook & The Truth About Email Marketing. Father of 3.
Email Marketers: Stop watching World Cup & read my latest -> 6 Reasons Why Your Customers Hate Your Email Program http://t.co/vqPH7sHIQl
— Simms Jenkins (@SimmsJenkins) June 30, 2014
16) Jeanne Jennings
Vice President of Global Strategic Services at Alchemy Worx, a 100% Email Marketing Agency — 20+ years of online/email marketing/product development experience
My latest — enjoy! 2 Industry Organizations Every Email Marketer Should Join by @jeajen http://t.co/eLCwvFzf0l via @clickz — Jeanne Jennings (@jeajen) June 23, 2014
17) Jay Jhun
I am fanatical about email. necessarily fascinated with social, mobile, web and analytics. now serving at @brightwave as VP of Strategic Services
Whoa – 168MM smartphones in the US and 42% have Gmail installed? http://t.co/JqdiYIep9T via @comscore — Jay Jhun (@emailrocks) June 27, 2014
18) Justine Jordan
Loves design, email marketing, the internet, technology, UX and cats — especially when combined. Always has an opinion. Works @LitmusApp.
Email Marketing: Combining design and content for mobile success [via @MarketingSherpa] http://t.co/5f8FPs5PTR
— Justine Jordan (@meladorri) July 1, 2014
19) Harry Kaplowitz
Product Manager at @iContact. Featured blogger on @EmailCritic. I could live on iced coffee + craft beer. I was raised by the #TarHeels and #Mets.
I love y’all, but this email is TOO LONG! RT @thinkgeek: When you play @GameOfThrones, you win or you (pretend) die. http://t.co/zWRfjsun5h — Inboxygen (@Inboxygen) June 30, 2014
20) Kate Kiefer Lee
Writer and editor at MailChimp + TinyLetter, coauthor of Nicely Said (http://nicelysaid.co )
I like what @carr2n has to say about email (and @mailchimp + @tinyletter!) in today’s NY Times business section: http://t.co/XvcQOTINlA
— Kate Kiefer Lee (@katekiefer) June 30, 2014
21) Spencer Kollas
Global Director of Delivery Services at Experian Marketing Services
Tips from experts on how to get noticed in the #mobile inbox from @Chief_Marketer @ExperianMkt http://t.co/ZgUfoDqiFj #emailmarketing — Spencer Kollas (@SpencerKollas) June 25, 2014
22) Andrew Kordek
Bald. Smart ass. Softball player. Great practical joker. Thrifty. Brave. Clean. Reverent. Email Marketing. Chief Strategist and Co-Founder of @trendlinei
Blog Post: Trendline Heads To The Email Insider Summit Europe http://t.co/U7gNgo7qTX #emailmarketing
— andrewkordek (@andrewkordek) June 30, 2014
23) Ken Magill
Longtime online & email marketing trade reporter. Publisher of the Magill Report. Martini drinker. Cigar smoker. Opinionated. Admittedly sometimes abrasive.
B2B? Blacklisted by Corporate IT? You’re Screwed http://t.co/U7Aaa1hu4h
— Ken Magill (@Kmagill) July 1, 2014
24) Bill McCloskey
Founder Only Influencers (http://www.onlyinfluencers.com ), The World’s Trusted Community for Email Marketers
Email Acquisition Principles for CRM Success http://t.co/6A4feCQfXR #emailmarketing @davehendricks — Only Influencers (@BillMcCloskey) June 27, 2014
25) Loren McDonald
Tweet on email marketing, retail/ecommerce, mobile, social, marketing automation; VP/evangelist for @Silverpop
Thoughts on Shutterfly’s response to their errand email last week? I look at their response in this post http://t.co/NKT1I7iOO9
— Loren McDonald (@LorenMcDonald) May 29, 2014
26) David Moth
Deputy Editor @Econsultancy. PFA Player of the Year 2010/11. Once retweeted by Prince. Views my own.
The mute button on Gmail is one of Google’s greatest innovations — David Moth (@DavidMoth) June 30, 2014
27) Alyssa Nahatis
Alyssa Nahatis. Email Deliverability and Reputation Management. My personal views.
All Senders Get Blacklisted, But Smart Ones Manage Risk http://t.co/9w3RohOi0z via @mediapost
— Alyssa Nahatis (@ANahatis) June 25, 2014
28) Ayaz Nanji
I’m a digital content strategist, writer/editor, and location independent nomad. I tweet mainly about tech, marketing, and travel.
How Mobile Consumers Engage With Promotional Emails: http://t.co/6LdmfwbcAJ via @CampaignerEmail — Ayaz Nanji (@ayaznanji) June 19, 2014
29) Cara Olson DEGenius @DEGdigital by day; wife and mom of two by night. I heart shoes, Starbucks, running, JCrew, KC Royals. In my next life I’m a backup dancer for Britney.
Try running your unengaged subs through a model of your best subs and focus on re-engaging those that match #etcafe — Cara Olson (@EmailGirl) June 5, 2014
30) Mia Papanicolaou Passionate about email marketing | A fan of push communication, using data effectively, email security and document encryption
Email marketing benchmarks 2014: how do you stack up? https://t.co/YgNaDG8kJ8 via @Econsultancy — Mia Papanicolaou (@MiaPapanicolaou) June 16, 2014
31) Kath Pay
Email marketing consultant, trainer & author. IDM & Econsultancy lecturer. Sign up to receive 50 Simple but Highly Effective Email Tips: http://PlanToEngage.me
Headline Psychology: 8 Tricks to Attract User Attention http://t.co/5Anq8tWVeN
— Kath Pay (@kathpay) July 1, 2014
32) Dela Quist The inconvenient truth about email is nothing is likely to make you more money than sending another email FIND OUT WHY http://bit.ly/TBAElD
Copy of the keynote I gave today at #emailsummit14 Amsterdam http://t.co/LV37qTbCoU Great event great audience! — Dela Quist (@DelaQuist) June 11, 2014
33) Arvind Raman CRM & Digital/Email Marketing Technologist/Enthusiast/Addict. Things I tweet abt #crm, #emailmktg, #cricket. Global Practice Manager at @salesforce @exacttarget
How CMOs Can Unlock ‘Power of One’ Marketing by @McK_mktgsales #consumerinsights #customerexperience http://t.co/oGLHw8VsMu via @SlideShare — Arvind Raman (@arvindraman) June 7, 2014
34) David Rekuc @Ripen_eCommerce. I tweet about Marketing, eCommerce, and entrepreneurship.
Google is dropping author pics from search – why the change? Weigh in here: http://t.co/E0vkCGGqUA @myblogguest @myblogu — David Rekuc (@DaveRekuc) June 30, 2014
35) Becs Rivett
Email marketing geek, public speaker, glasses fiend. Advocate of naps & nice typefaces. Self facilitating media node. Foodie account @laythetable
Added my two penneth: Seven annoying email unsubscribe processes | Econsultancy https://t.co/5h1ijVhX8k via @Econsultancy
— Becs Rivett (@becskr) June 25, 2014
36) Elliot Ross
MD & Founder of Mobile Email Design & Creative agency @actionrocket. Maker of @taxiforemail. (now quite old) Design folio: http://elliot-ross.co.uk
if the word “content” makes it through to your customer facing, erm, content, then you’ve blown it. #contentmarketing #contentstrategy — Elliot Ross (@iamelliot) June 24, 2014
37) Tom Sather Sr. Director of Email Research at Return Path. I also like ice cream, nachos, and life’s oddities.
Which Blacklists Does Gmail Use? New Infographic and Webinar. via Cherie Ansari http://t.co/mQPtx8khOB — Tom Sather (@tom_sather) July 1, 2014
38) Chris Sietsema Helps companies create/manage/measure their own digital marketing campaigns. Lover of wit, irony, athletics & a good day’s work.
How to Make Form Input Faster http://t.co/wUVKsXLOhZ — Chris Sietsema (@sietsema) July 1, 2014
39) Elisa Silverman
#B2B #content #writer; Main rule: Don’t waste readers’ time – be relevant, or at least be interesting! Lover of arts & spas; born & bred Chicago sports fan.
Keys to Copy that Delivers Your Message – Not Just Your #Email http://t.co/QQIZ8SKYx1 #writing #emailmarketing
— Elisa Silverman (@ElisaKapha) June 30, 2014
40) Kimberly Snyder
Sr. Marketing Strategist @ Yes Lifecycle Marketing, Former Email Marketing Manager @ http://Backcountry.com & Director of Strategic Services @ Bronto
Will your #emailmarketing content stand out against the sea of 4th of July Holiday Promos? | @Yesmail http://t.co/7POW7Bfyxk — Kimberly Snyder (@kimberlysnyder) June 27, 2014
41) Sydney Aron Sullivan Digital & Email Marketing geek passionate about email & cultivating a community for Atlanta marketers. Member @atltechvillage & BOD @AtlantAIMA
The Atlanta #emailmarketing community is thriving! We have 80+ in attendance for #AtlantAIMA this AM. #emailgeeks — Sydney Aron Sullivan (@sydneysulli) May 14, 2014
42) Andy T Digi-Marketing Geek, Email Deliverability, Creative, Oracle @Pure360. Recently a father, hair in profile pic is not my own, tash was for Movember only 🙂
“Email Design: A Community of Hacks” http://t.co/3W16wdEQzo — Andy T (@CaptainInbox) July 1, 2014
43) Tink Taylor
Founder & COO of @dotMailer Member of the Email Marketing Councils (DMA & IAB). Loves keeping clients happy . Blogger on dotMailer, DMA, IAB & Econsultancy
Email marketing NOT dead says #NYTimes, finally someone speaks some sense http://t.co/Nakktlxnl2
— Tink Taylor (@tinktaylor) June 30, 2014
44) Jordie van Rijn
Email marketing consultant | Columnist | Customer Philosopher | Aspiring Stand up | Dutchman | Check, check Newsletter – http://bit.ly/vFP0sQ
Email Maturity level 3: look at conversion efficiency as an email metric. #MPEIS — Jordie van Rijn (@jvanrijn) July 1, 2014
45) Matthew Vernhout Author, Blogger, CPO, Deliverability expert, Digital Marketing & Privacy Advocate, Gamer, Speaker. *All opinions are mine
Microsoft Kills Security Emails, Blames Canada… Know your exemptions – Security notices are not CEMs #CASL http://t.co/xrRHnTJIny — Matthew Vernhout (@EmailKarma) June 30, 2014
46) Dennis Wakabayashi Online strategist executing on critically acclaimed web sites, social media strategies and email marketing for ad agencies, start-ups and renowned corporations.
How to Create an Easy Nine-Step Content Strategy http://t.co/vuHEkuU8Ly #contentmarketing #digitalmarketing #Wakabayashi — Dennis Wakabayashi (@dwakabayashi) June 25, 2014
47) Tim Watson
Email consultant, follow me for email marketing tips. Using evidence, not unsubstantiated opinion, to deliver results. See http://www.zettasphere.com for more.
Converting Web Visitors into Subscribers http://t.co/7w5bjWFFQK @BillMcCloskey @lindseymwagner
— Tim Watson (@tawatson) June 23, 2014
48) Chad White
Author of Email Marketing Rules and 1000s of articles & posts | Steward of @ETswipefile | Lead Research Analyst at @Salesforce @ExactTarget @MarketingCloud
The Best of the Email Swipe File 2014: 20 inspiring campaigns + 5 critical trends: http://t.co/A3T4d1SpAI — Chad White (@chadswhite) May 22, 2014
49) Anna Yeaman Creative Director at STYLECampaign – email creative agency
CSS animated stereoscopic email http://t.co/o7myNXjX64 — Anna Yeaman (@stylecampaign) May 29, 2014
50) Justin Zhu Founder @Iterable. Ex @Twitter & @Google. @CarnegieMellon alum.
.@hjzhu lines up 5 excellent tips for the #email deliverability-obsessed among us: http://t.co/V0ICLYsA9C — Marketing Land (@Marketingland) June 19, 2014
Is there an email marketer you think should be on this list? Leave their name in the comments section below!
Image: Andreas Cappell (Creative Commons)
