In the digital world it can be difficult to separate fact from fiction. Some online voices would have you believe digital and social media are transforming public relations, but in reality PR pros use social to generate buzz, create earned media and drive brand awareness.
Vocus and Market Connections teamed up to separate similar facts from fiction. They surveyed 325 mid- and senior-level marketing and PR professionals and discovered several myths and trends that impact the PR industry.
The State of Public Relations 2014 will show you:
- How only half of the industry has adapted digital content and SEO tactics
- Why social media is becoming an increasingly important part of media relations
- Top concerns facing industry communicators
Want to see how you stack up to your PR peers? Get your State of Public Relations 2014 report now!
P.S. Want to see The State of Marketing 2014? Get your copy now!