Viralheat CEO, Jeff Revoy, together with CMO of Deutsche Telekom HBS, Paul Sebastian, were invited onto the podcast, ‘The Social Business Engine’ to discuss the newest trends in social marketing. The episode takes you through a historical view of the web, how advertisers have made money in the past and how marketers are learning to adjust to new trends.
Since the advent of web marketing, the funnel to acquire paying customers from the Internet has only gotten wider as more and more people adopt social accounts and maintain larger online presences. When social media exploded onto the scene, the funnel grew exponentially. But with a larger net for businesses to capture leads comes the sheer amount of noise that comes with such a large amount of conversation.
Revoy goes on to explain how Viralheat solves this problem through predictive social analytics. This technology refines social mentions to reveal only the conversations that matter.
For example, if someone was talking about ‘moving out’ on Twitter, businesses that provide truck rental services and storage could identify them as a prospect and reach out- offering them a convenient solution to their upcoming challenge.
Paul Sebastian goes to tell how one business, Deutsche Telekom HBS/T-Mobile, used predictive social analytics to find real leads from social media and was able to monitor social media mentions to find customers who were outspoken and interested in purchasing their product.
