If you’re already using other online marketing tactics, it makes sense to include press releases in the mix. After all, the more places you can draw people to your site from, the more visitors you’ll get, and the more customers you’ll convert.
Here are five press release writing tips that will help make your press releases more noticeable:
Tip 1: Make Sure It’s Newsworthy
Press releases aren’t for talking about how great you think your company is. They’re designed to disseminate news about your company that others might care about. That might be the news that your company recently received funding, or that you’re launching a new product.
Tip 2: Get a Quote
The most successful press releases use quotes from involved parties. So if your news is about the opening of a new location for your business, the manager of that store or the business owner would be the perfect person to share a quote. Avoid using generic quotes like “I’m excited about this news.” Say why you’re excited and what this means for the company and for customers.
Tip 3: Think About Your News Angle
One benefit press releases offer is when a journalist finds your press release and writes an article about your brand. So when writing your press release, consider the news you’re sharing. Is it a story a journalist would jump on, or just another dry release announcing something unimportant?
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Tip 4: Amplify Your Release on Social
Every single time you publish a press release, share it across your social channels. This creates more places for people to be introduced to your brand. Rather than always clicking on the “share” button on your release and using the templated copy, customize an update that will better entice people to click to read the news.
Tip 5: Write a Compelling Headline
The key to getting reads for your press release is your headline. It should not only explain what the release is about, but also engage the reader to want to click to find out more. Not sure how to write fabulous headlines? Copyblogger has a great ebook on the subject.
Press releases are a fantastic addition to what you’re already doing for your marketing and PR. With these helpful hints, you’ll be introducing more people to your brand and driving traffic from across the ‘Net to your website!
Susan Payton is the President of Egg Marketing & Communications, where she helps her clients realize the benefits of social media, content marketing and blogging.
