This post is an excerpt of our Branding Rules eBook.
Branding means so many things to different people that it has become nebulous. It’s called the “secret sauce” of marketing, but what does that mean?
“Secret sauce” might mean sriracha to some, Tabasco to others, or the intangible and often unidentifiable ingredient that we all seek and/or covet.
We cleared the confusion by gathering 14 branding experts and asked them a question: “If you could impart only one piece of advice about branding, what would it be?”
We compiled the results, added illustrations by Gapingvoid’s Hugh MacLeod, and created the 2014 Branding Rules eBook to provide a resource filled with timeless advice to guide your business’s branding efforts.
Here is advice from Paull Young, Director of Digital for charity: water.
Paull Young of charity: water views that “north star” as a point of inspiration. He says that businesses thinking about branding should look for the thing that will inspire not only customers, but also employees and stakeholders:
Inspiration is the most important part of your digital strategy.
At charity: water, we devote resources (especially time and passionate energy) to creating content that win the hearts and minds of our supporters and turn them into enthusiastic advocates. We’re constantly asking ourselves: How can we make our supporters feel inspired?
How recently have you had a conversation about how your brand can inspire your customers, employees and stakeholders?
Want more branding advice? Get your free copy of the Branding Rules eBook now!
