If you’ve seen the movie “8 Mile” you’ll remember the final battle where Eminem raps about all of his own flaws, leaving his opponent speechless and without any ammo. While Eminem may not have known it at the time, that same strategy is one often used by politicians, called the Inoculation Strategy.
“The inoculation strategy is now becoming part of business,” says Jay Baer, president of Convince & Convert and bestselling author of Youtility. “In this era, when all of your prospective customers have access to all the world’s information in their hands, you can’t hide anything.”
Watch below as he explains why transparency leads to trust.
