You think you wrote a gem of a post but now you’re disappointed that no one is commenting, liking, or sharing. Boo. What happened?
Aside from a quirky thing called EdgeRank, maybe your Facebook posts aren’t the gems you thought they were. Kinda hard to hear, I know, but let’s look at ideas that actually work.
Give a shout-out to your audience: What better way to drive engagement than to thank your audience or share one of their photos. People love to see their stuff shared by a brand and when they see it, they’ll like it and share it onto their page for bragging rights encouraging more people to like it. Win/win. Encourage fans to share photos of your products and if you see a good one, get their permission and then follow up and let them know you’ve shared it. This is a very simple way to drive engagement.
Solve a problem with a photo: Got a FAQ that comes up a lot? Address it with a photo and thank your fans (or any specific fans) for bringing it up. People love having their ideas shared and others like seeing solutions. Either way, it’s another win for you and something that your audience will share with others if they have a similar problem.
Ask a question: A simple text post that requires an action is a quick and easy way to get engagement. It doesn’t require much thought and can be done from a mobile phone, a tablet, or via the web. Since it requires such little effort, more people are willing to participate. Keep the discussion going by jumping in and responding to individual comments using Facebook’s reply feature.
Fill in the blank: Short, simple, and effective. This is similar to asking a question and requires little effort. In this fast paced world, you need to take the guess work out of engagement and make it easy for your fans to get involved and not lose their interest in you.
Photos, photos, photos: People love photos on Facebook. Whenever possible, share a photo with your post. It will stand out more prominently in your news feed and attract likes, shares, and comments.
Ask for votes: Got a new product coming out? Can’t decide on a color for something? Put it up for a vote and crowd source. This engages your fans and gets them involved in a company decision. After you decide, be sure to post the winner you’ve chosen.
Got any other ideas for improving the engagement on Facebook posts that have worked? Share them in the comments below.
