Recently, Facebook quietly snuck in a cool new feature – photo comments. If you haven’t noticed yet, it’s the photo icon on the right hand side of the comment box and it allows you to add a photo to your comment. Pretty cool, eh? I thought so!
This feature has also rolled out to pages so how do you take advantage of this nifty new tool?
Ask users to share a photo of their favorite products: create a simple text post engaging users to share their favorite products from your brand or perhaps encourage them to share it in action so that you can learn how your product is being used and what users like the most.
Fill in the blanks: Boring ordinary fill in the blanks are now more fun with a photo post. You can ask them to show an emotion, demonstrate an expression, strike a pose, or show something fun they are doing with your brand/product etc.
Audience and Product: Engage your audience with products uses, ask them what they like best, what they’d like to see, or what they’ve learned. This could turn into an educational opportunity for you and the audience.
Answer questions: Need a clever way to answer a questions? Share a photo to be helpful and demonstrate how something works, where to find a product, or further communicate your brand’s story.
Share a story: Start a telephone like chain. Begin with one photo of a product and have the audience fill in the blank with other products that match your original product. Get creative with this concept and turn it into other story telling opportunities.
Food!: The social networks are filled with glorious filtered food photos so why not capitalize on this opportunity with photo comments? Own a restaurant? Ask readers to post a photo of their recent meal, their favorite meal, or a photo of themselves at your restaurant. Pick a favorite photo and share it.
Content source: User photos make for some great content and encourages user participation, fans, and growth. Ask for photos of your brand and let users know that it will be shared in a post with their permission. Keep a file of these photos and use them in your posts.
Creating milestones: Encourage users to create a record or milestone for the most photos on a post. Ask them to share, like, comment and spread the milestone. This neat trick gets everyone excited and guess what? Also helps with your EdgeRank scores. Win/win.
Are you using Facebook photo comments? What are some of your favorite uses and best tips?
