Engagement is key to Facebook marketing success. When fans engage with your page, it becomes visible to their larger networks.
To benefit from this effect, you need more than Likes. Facebook’s algorithms measure how many people share your posts, answer questions and interact with your page.
Here are three factors to help drive more Facebook engagement with your posts:
1) Visual Format
Facebook users are more likely to share videos and images than text-only posts.
Videos and images take less time and effort to digest when scrolling through the News Feed. They are also more likely to elicit an emotional interaction by making a reader laugh (or cry), teaching them something new or entertaining them.
2) Add Value
Deals and promotions generate more interaction because your customers get something out of it.
If you’re not sharing a deal, your content should still provide value. Share expertise, offer instruction and explain topics of interest. Always create posts with fans in mind; as a rule, self-serving posts generate less engagement.
3) Calls to Action
Clearly ask your fans to comment, answer a question, share and interact with you. It drives more engagement.
When you post a picture, ask viewers to post their ideas for a caption. At the end of a tutorial video, ask viewers to comment with their own tips or best practices. Thank fans for their interaction and be prepared to join the conversation as well.
Driving Facebook engagement should be a top priority for your digital marketing. Each act of engagement builds long-term relationships with potential advocates for your brand.
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