Should you connect with journalists on Twitter? Should you stick to traditional methods? Columbia University’s Sree Sreenivasan and The New York Times’ Brian Stelter give you their thoughts in this clip from our Behind the Story series. For more tips from our panel of experts, download our complimentary PR Resource Kit!
http://youtu.be/PZBvXKverT0
Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.
